Dix & Eaton, a leading employee-owned marketing communications and business strategy firm, has launched the Grow and Protect framework, an integrated approach that enables organizations to drive scalable growth while safeguarding reputation, trust, and long-term enterprise value. The framework unites marketing, sales, and channel strategies under the Grow platform and consolidates risk intelligence, reputation management, and stakeholder engagement under the Protect platform, particularly benefiting B2B companies and those operating through complex channel partnerships.
Quick Intel
"This framework recognizes that success requires playing both offense and defense," said Melissa Lackey, Enterprise President of Dix & Eaton. "We help our clients grow through insight-driven marketing, sales, and partner channels, and we help protect their well-earned trust and reputation during periods of significant disruption and rapid change. Together, those elements create sustained enterprise value."
The Grow platform, building on Standing Partnership's technology sector expertise, helps clients orchestrate high-performing partner ecosystems, design scalable programs, and activate strategic alliances. Supported by AI-powered insights, it enables precise identification of growth opportunities, optimized partner investments, and predictable scaling. One global client achieved over $1 billion in partner-created pipeline growth in a single year, with more than 40 percent year-over-year increase across multiple routes to market.
The Protect platform consolidates Dix & Eaton's strengths in corporate communications, risk intelligence, issues management, crisis response, sustainability/ESG, and stakeholder engagement under the Anticipate, Engage, Mitigate (AEM) framework. AEM supports proactive and real-time application for faster decision-making under pressure. Enhanced by AI-driven monitoring and data-informed scenario planning, it allows earlier threat identification and confident action. For a global manufacturer in a regulated industry, the program managed over 160 emerging risks in two years, resolving or mitigating more than 70 percent before escalation and reducing high-cost exposure.
"Our clients are operating every day in a world where opportunity and risk co-exist, and proactively managing both of them with rigor is vital for success," added Chas Withers, Chairman and CEO of Dix & Eaton. "We repeatedly hear that organizations need partners who can help them grow intelligently while protecting against threats – both known and unknown. They want to see around corners, understand the ripple effects of decisions before they happen, and they want insight that matters. These offerings are especially relevant for B2B and technology-driven organizations managing complex partner and stakeholder ecosystems across regions, products, and regulatory environments."
AI serves as a core force multiplier throughout the framework, augmenting human expertise with accelerated analysis, pattern recognition, and execution. This enables teams to prioritize strategic judgment and creativity while handling complex data at scale.
The Grow and Protect framework positions Dix & Eaton to deliver comprehensive, outcome-oriented solutions for B2B and channel-driven organizations navigating rapid change, regulatory complexity, and evolving stakeholder expectations.
About Dix & Eaton
Dix & Eaton is a marketing, communications and business strategy firm that helps organizations grow, protect, and enhance enterprise value. Through integrated expertise in marketing, communications, risk, and reputation management – and a focus on AI-enabled delivery – D&E partners with clients across industries to deliver insight-driven, outcome-oriented solutions.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.