Dazos has launched iCampaign, a specialized marketing automation software tailored for addiction treatment centers and behavioral health facilities. The tool helps providers automate high-performing referral source engagement, alumni outreach, and precise tracking of admissions and revenue generated from email and SMS campaigns.
Quick Intel
iCampaign addresses key challenges in the behavioral health sector by focusing on compliance-sensitive communications that drive admissions and revenue while maintaining meaningful connections with patients, alumni, and referrers. The software connects seamlessly with Dazos' behavioral health-specific CRM, enabling CMOs and marketing directors to automate personalized outreach that supports top-tier client care.
"We provide the only CRM designed for behavioral health providers to increase admissions and recover lost revenue," said David Farache, co-founder and CEO of Dazos. "Our iCampaign software connects to our CRM, so CMOs and directors of marketing can automate effective texts and emails that truly keep mental health pros in touch with potential clients, alumni, and the doctors, therapists, and community partners who refer clients needing care."
The platform's tools allow for automatic segmentation, follow-up automation, and content creation from templates designed specifically for the industry. This reduces manual effort and eliminates the need for advanced technical or design skills, making it accessible to staff with minimal training.
"We're initiating daily check-ins and customizing communications to thousands of our alumni with iCampaign," said Matt Beckwith, COO for PUR, a provider of mental health services and addiction and substance abuse programs. "Staff with no computer experience can learn iCampaign in a morning."
"Relapse is an unfortunate reality, but iCampaign's tools keep us in closer contact with our alumni, and we've seen a 25% increase in the number of alumni we are able to help get back into our care who might have otherwise gone somewhere else or worse, gotten no help," added Beckwith.
With relapse rates for substance abuse treatment ranging from 40 to 60 percent according to the National Institute on Drug Abuse, iCampaign helps facilities maintain ongoing engagement to support recovery journeys and recover lost revenue through timely re-engagement.
"Whether you're a small clinic looking to grow beyond manual processes and spreadsheets or a large organization that needs to manage multiple locations from a single platform, iCampaign gives you the behavioral-health-specific tools to reach admissions and revenue goals," added Farache.
The launch strengthens Dazos' position as a leader in behavioral health technology, providing scalable solutions that streamline operations, enhance patient outcomes, and drive sustainable growth for facilities nationwide.
About Dazos
Founded in 2018, Dazos is the market-leading behavioral health revenue growth platform helping more than 1,500 addiction treatment and mental health facilities. Dazos's software and technology, designed by behavioral health leaders, accelerates admissions, recovers lost revenue, and streamlines operations for facility executives and staff.
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