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Expert Consumers has named Squarespace the best website builder for small businesses in 2025, highlighting its intuitive design ecosystem, guided AI capabilities, and comprehensive built-in tools that enable entrepreneurs to create, manage, and scale professional online presences without technical complexity.
Squarespace empowers small business owners with three powerful ways to build professional websites. Blueprint AI Builder uses guided prompts to generate tailored layouts and curated content that match business type and style preferences, allowing real-time previews and refinements before launch.
For maximum creative control, users can start with professionally designed templates and customize using the Fluid Engine drag-and-drop editor, while the latest Designer Website Templates combine aesthetic excellence with complete flexibility—no coding required.
These options ensure entrepreneurs achieve polished, authentic results that reflect their brand vision while significantly reducing setup time.
Beyond design, Squarespace integrates essential business tools into a single ecosystem. E-commerce features include Squarespace Payments supporting Apple Pay, Klarna, ACH, and major cards, with seamless inventory sync for in-person sales via Square readers. Service-based businesses benefit from built-in Scheduling tools for appointments and calendar management directly on their site.
Marketing capabilities include professional custom-domain email (free first year with select plans), built-in SEO optimization, Email Campaigns, and social media integrations that maintain consistent branding across channels. Analytics provide clear insights into traffic, conversions, and performance, helping owners make data-driven decisions.
Squarespace’s latest advancements further solidify its leadership. Beacon AI acts as an intelligent assistant, offering step-by-step guidance for optimizing product listings, marketing performance, and site functionality.
AI Optimization (AIO) tools now deliver structured recommendations to boost visibility in both traditional and AI-driven search results. Finish Layer introduces sophisticated animations and interactive design effects, while the evolving Blueprint AI Builder will soon support conversational website creation through guided chat experiences.
These innovations enhance user creativity rather than replace it, maintaining Squarespace’s signature focus on design integrity and brand authenticity in an increasingly automated digital landscape.
As consumer expectations and search behaviors evolve, Squarespace continues to bridge accessibility with professional-grade capabilities, making it the ideal choice for small businesses building sustainable, high-impact online presences.
About Squarespace
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, scheduling tools with Acuity, as well as creating and managing social media presence with Bio Sites and Unfold.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.