Sitecore is deepening its partner ecosystem to drive faster, more localized adoption of SitecoreAI, its unified, agentic AI-embedded marketing platform. The company has expanded its Global Reseller Program with a new Global Elite tier and named FPT Software as the first Global Elite Reseller during a signing ceremony at FPT headquarters in Hanoi.
Quick Intel
This structured partner model addresses the need for reliable local expertise to help organizations implement SitecoreAI efficiently, reduce implementation costs, and achieve measurable business outcomes through personalized, AI-driven digital experiences.
"The Global Reseller Program takes the power of SitecoreAI combined with the unique and compelling capabilities of the leading Agencies and Systems Integrators, to ensure every customer, in every market, is served fully. In our first Elite Reseller, FPT, we have one of Vietnam's leading companies deploying SitecoreAI using their scale, experience, focus on AI and breadth of delivery capabilities," said Dave Tilbury, Chief Operating Officer at Sitecore. "By expanding through trusted partners, we're helping organizations adopt AI faster, lower the cost to implement, and turn better experiences into measurable business growth."
"This program helps us meet that demand by partnering with trusted local experts to bring our innovations to more markets, helping brands realize the full value of SitecoreAI faster," added Jesper Broberg, Global VP of Growth at Sitecore.
SitecoreAI unifies content, data, personalization, search, and orchestration in a single intelligent system, enabling marketers and developers to plan, create, personalize, and optimize experiences across channels with agentic AI tools that support responsible collaboration and scale.
About Sitecore
Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively. Trusted by thousands of global brands and supported by one of the world's largest digital experience communities, Sitecore helps organizations design experiences for the world beyond the website, with the flexibility of customizable SaaS and the scale of a global ecosystem. Discover more at sitecore.com.
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