ERPVAR.com, a specialized marketing and growth platform for ERP software partners, has entered a Fractional Chief Marketing Officer engagement with Innormax, a prominent SAP Business One partner serving small and midsize businesses across North America. This collaboration designates ERPVAR.com as the strategic marketing leader for Innormax, driving demand generation, brand authority, and pipeline development centered on SAP Business One implementation and consulting services.
Aggregated data from ERPVAR.com's platform indicates ERP software partners are moving away from outbound sales toward inbound models. SAP Business One buyers increasingly conduct 60-70% of evaluations online, prioritizing technical content, partner credibility, and industry-specific use cases. Partners investing in structured inbound marketing and authority content outperform referral-dependent approaches.
The engagement aims to build sustained demand through enhanced search visibility and targeted messaging tailored to ERP decision-makers.
"Our work with Innormax is centered on building sustained demand for SAP Business One through search visibility, authoritative content, and buyer-aligned messaging," said Adrian Montgomery, Fractional CMO at ERPVAR.com. "By aligning marketing strategy directly to how ERP buyers research and evaluate SAP Business One partners, we're creating a predictable growth engine that supports long-term revenue."
ERPVAR.com will oversee key programs, including search engine-optimized thought leadership content for SAP Business One prospects, inbound campaigns targeting ERP decision-makers, differentiation strategies for implementation services, and sales funnel optimizations to accelerate conversions.
"Innormax has built a strong reputation for helping growing companies succeed with SAP Business One," said Tiran Mendis, CEO at Innormax. "ERPVAR.com brings deep ERP marketing expertise that allows us to scale awareness and demand without diluting our focus on customer outcomes."
This partnership highlights a growing trend among ERP resellers and integrators adopting fractional CMO expertise to strengthen positioning in high-intent search environments within established ecosystems like SAP Business One.
The initial phase focuses on achieving a 30% rise in SAP Business One-related inbound demand while establishing a robust pipeline matched to Innormax's implementation capacity.
About ERPVAR.com
ERPVAR.com is a B2B growth and demand-generation platform serving ERP software vendors, value-added resellers (VARs), and implementation partners. The company provides Fractional CMO services, ERP-focused SEO, content marketing, and lead generation designed to help partners increase visibility, generate qualified pipeline, and compete effectively in ERP markets including SAP Business One, Acumatica, Sage, and NetSuite.
About Innormax
Innormax is an ERP consulting firm and SAP Business One partner delivering implementation, optimization, and support services to small and midsize businesses. Innormax helps organizations modernize finance and operations through SAP Business One ERP software, enabling improved visibility, scalability, and data-driven decision-making.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.