Verndale, a leading digital experience and technology company, has acquired the Product Experience Division of Amp from Advantage Solutions. The acquired team will operate as part of Verndale, bolstering its capabilities in delivering end-to-end digital product experiences.
Quick Intel
This strategic acquisition positions Verndale to better address the growing demands on brands to convert digital experiences into tangible business growth. By integrating Amp's Product Experience Division, Verndale now offers a more comprehensive, embedded approach that unites product thinking, design, engineering, and digital marketing.
The Product Experience Division of Amp has established expertise in creating high-performing digital products for global brands. Its capabilities span product strategy and rapid prototyping to full development and sustained management, emphasizing data-driven optimization through analytics, SEO, and experimentation.
"Brands are under more pressure than ever to turn digital experiences into real business growth, and that requires strategy, creativity, technology, and product thinking working as one," said Chris Pisapia, CEO of Verndale. "They share our obsession with craft, speed, and measurable outcomes. Together, we're building a unified model that helps clients move faster and deliver digital experiences that evolve like products — not projects."
The integration expands Verndale's footprint in key verticals like technology and CPG, where clients seek partners capable of blending robust product development with performance marketing and ongoing experience optimization.
"Our team and Verndale have a shared belief in the synergy of design, technology and data," said Robert Balmaseda, SVP Product Experience. "Clients will benefit from our combination of expertise and embedded style of working to deliver a faster, more connected path from vision to market."
This acquisition underscores Verndale's commitment to evolving as an accountable, full-service partner that supports the complete digital experience lifecycle—from initial concept through engineering, launch, and continuous improvement.
About Verndale
Verndale is an independent digital customer experience company that guides ambitious brands to growth through the next generation of connected experiences, by combining strategy, creativity, technology, and data. Learn more at verndale.com.
About Advantage Solutions
Advantage Solutions is the leading omnichannel retail solutions agency in North America, uniquely positioned at the intersection of consumer-packaged goods brands and retailers. Advantage has offices throughout North America and strategic investments and owned operations in select international markets.
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