In a marketing landscape increasingly driven by data, the ability to derive clear, actionable insights is paramount. To meet this need, Meyocks, a leading branding and marketing agency, has launched Meyocks Research + Insights, a specialized marketing research firm. The new entity is designed to provide organizations of all sizes with both custom and off-the-shelf research solutions that translate complex data into practical intelligence for smarter business decisions.
Meyocks launches a specialized marketing research firm, Meyocks Research + Insights.
The firm offers both custom research and rapid, pre-packaged studies.
Its "Rapid Research" solutions deliver insights within 2-3 weeks, starting at $6,000.
The approach is designed to be more approachable, agile, and results-driven.
The team is led by experienced researchers and data scientists.
Insights are integrated with brand strategy for direct, real-world application.
Meyocks Research + Insights was created to address a common challenge in the research space: complexity that hinders action. The firm aims to simplify data by focusing on delivering reliable, actionable insights that are built for real-world decisions. This approach makes sophisticated market research more accessible and less intimidating for clients across various industries.
"For more than 40 years, Meyocks has helped clients grow through strategy-driven creative and innovative marketplace activations. Meyocks Research + Insights builds on our decades of experience and takes our research and strategy expertise even further," says Kelly Ferguson, Meyocks' president and CEO. "We're bringing an innovative research approach that uncovers reliable, actionable insights for clients and drives growth for brands from across all industries."
What sets the firm apart is its foundation within a strategic marketing agency. The team, led by Beth Ann Boyd and Whitney Hayes, Ph.D., understands the specific needs of marketers and brand managers. This perspective ensures that every research finding is delivered through a strategic lens and can be directly translated into actionable marketing plans and business initiatives.
"Our method of working with brands and translating insights is what sets us apart from traditional marketing research firms," says Beth Ann Boyd, vice president of digital delivery. "Our vision is to provide brands with a faster, more intuitive way to uncover the insights they truly need. As marketers ourselves, we understand the power of research to drive clarity and informed decisions."
The firm's offerings are structured for flexibility and speed. Its "Rapid Research" line features pre-packaged surveys—including Brand Health, Customer, Creative Testing, and Package Design studies—that deliver affordable insights within two to three weeks. For more specific or complex questions, the firm provides fully Custom Research services tailored to unique business challenges in areas like consumer behavior, product design, and employer branding.
The launch of Meyocks Research + Insights represents a strategic expansion of Meyocks' data-driven capabilities. By combining rigorous research methodology with a marketer's pragmatic perspective, the firm is well-positioned to help brands cut through data complexity and uncover the clear, strategic insights necessary for growth.
About Meyocks Research + Insights
Meyocks Research + Insights makes market research more accessible and actionable for all brands. Combining data science and strategic expertise, it delivers custom and off-the-shelf market research that help brands turn data into direction. Meyocks Research + Insights serves as the research arm to Meyocks, a leading branding and marketing agency. Learn more at meyocksresearch.com.
About Meyocks®
Meyocks is a full-service branding and marketing agency built on the simple belief that people who are hardwired to care are best equipped to drive business success for clients. For more than four decades, the agency has applied deep expertise, unbridled creativity and data-driven strategy toward helping brands across the globe thrive in the categories of food and beverage, health and wellness, and agriculture. The firm is a member of AMIN Worldwide, a global network of more than 50 independent marketing agencies. Visit www.meyocks.com to see how giving a damn can change everything.
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