HCM, the PR agency specializing in impact-driven brands, has expanded its Generative Engine Optimization (GEO) services to help clients secure visibility in an AI-first discovery landscape. By integrating traditional earned media with targeted AI optimization tactics, HCM enables brands to dominate conversations in large language models like ChatGPT, Claude, and Gemini, where over 800 million people now seek answers weekly.
Quick Intel
HCM is addressing a major evolution in brand discovery as consumers increasingly rely on AI tools for information. With more than 800 million weekly AI queries, traditional search is giving way to generative responses, and recent data highlights that 94% of referenced links in AI outputs come from earned, non-paid media. This positions public relations as a critical driver of visibility in 2026, prompting HCM to formalize and expand its Generative Engine Optimization offerings.
The agency's approach ensures clients appear prominently in AI-generated answers by strategically placing credible, high-authority earned coverage that large language models prioritize, while amplifying those stories across owned channels, social platforms, and newsletters to reinforce signals of expertise and trust.
Proven Results
HCM clients have already experienced measurable gains from GEO-integrated campaigns. One brand saw a 400% surge in website traffic after educational content, optimized for AI queries, established it as the leading option following a widely referenced study on industry toxins. A social fitness platform secured featured spots in AI fitness recommendations through targeted placements in major publications such as Business Insider, New York Post, and Popsugar, with further reach via syndication and LinkedIn newsletters. Another wellness brand leveraged timely newsjacking in tabloid media to achieve sustained top-of-mind presence in LLM searches, driving consistent discovery.
These examples, alongside additional top-ranking placements and conversion-focused links across the client portfolio, demonstrate the effectiveness of combining earned media credibility with modern amplification tactics.
HCM's GEO Framework
HCM employs a proprietary methodology that merges high-credibility earned media placements with content engineered for large language model consumption. Educational, authoritative materials are distributed and reinforced across channels to create persistent authority signals that improve and sustain AI visibility. This integrated strategy positions earned media not as a supplementary tactic but as foundational infrastructure for discovery in an AI-powered era.
"There's a misconception that AI will replace the need for PR. The reality is the opposite: AI is powered by the stories, expertise, and credibility brands earn through media," Hannah Cranston, CEO and Founder of Hannah Cranston Media, said. "If your narrative isn't clear, trusted, and widely distributed, AI has nothing meaningful to reference. At HCM, we're helping brands understand that earned media isn't optional in this era, it's an infrastructure for discovery. Brands who understand the urgent need for sharp storytelling and AI visibility are coming to HCM for our approach."
As AI reshapes how consumers find and evaluate brands, HCM's expanded GEO services provide impact-driven organizations with a competitive edge in securing meaningful, long-term visibility where modern search actually happens.
About HCM
HCM is the PR agency for changemakers, specializing in impact-driven brands that champion health and wellness, equity, AI solutions, and innovation. The agency partners with pioneers to drive conversations that shape cultural discourse while maximizing visibility across earned, owned, and AI-powered discovery channels. Through integrated GEO strategies, HCM ensures clients are discovered where modern consumers are actually searching.
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