Doceree, the only AI-powered operating system for healthcare marketing, today announced the launch of DataIQ, the industry’s first unified HCP intelligence solution, at Fierce Pharma Week 2025. This unveiling marks Doceree’s fourth major product release in just one month.
Problem: Healthcare marketers face fragmented, siloed physician data across CRMs, providers, and tools.
Solution: DataIQ unifies all critical HCP data points—demographics, prescribing, clinical behavior, academic profile, patient mix—into one platform.
Privacy-First: Built on Doceree’s proprietary HCP ID, ensuring no PII ever leaves the platform.
Activation: Enables instant activation of custom HCP segments on Doceree or any external DSP.
Outcome: Faster, smarter, and more compliant campaigns with measurable impact.
Despite abundant data, healthcare marketers often lack a connected view of HCP behavior, slowing campaign planning and limiting engagement.
“With DataIQ, we are addressing one of the biggest challenges in healthcare marketing—fragmented and siloed physician data,” said Harshit Jain, MD, Founder & Global CEO of Doceree. “DataIQ creates a single source of truth for HCP intelligence, helping marketers execute campaigns with greater precision, compliance, and impact. This isn’t just about more data—it’s about smarter intelligence that supports better outcomes for patients.”
Unified HCP Data: Demographics, prescribing patterns, clinical behaviors, academic activity, patient mix, and more.
Audience Enrichment: 50+ attributes to add depth and precision to existing segments.
Privacy-First Intelligence: Proprietary Doceree HCP ID ensures compliance without exposing PII.
Instant Activation: Deploy enriched audiences across Doceree or external DSPs seamlessly.
The launch of DataIQ follows Doceree’s rapid wave of product innovation in recent weeks, including:
co-pay.com – database of patient affordability programs.
Premium Programmatic – expanded reach and context with medical publishers.
RepTwin – AI-powered ad format making brand reps available 24/7.
Together, these innovations solidify Doceree’s mission to transform HCP engagement with AI-powered context and intelligence.
Doceree is the only AI-powered operating system for healthcare marketing, designed to enrich every HCP interaction with context-driven, privacy-compliant intelligence. Its patented AI technology enhances engagement across media, messaging, and data, delivering measurably better outcomes for healthcare brands and patients alike.
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