JWP Connatix, a leader in video technology and monetization, has appointed John Mruz as its first Chief Marketing Officer (CMO). This move, announced on September 9, 2025, aligns with the company’s post-merger rebrand and product innovation push, enhancing its market strategy.
JWP Connatix appoints John Mruz as its first Chief Marketing Officer.
Mruz to lead global marketing and post-merger rebrand efforts.
Known for simplifying complex strategies into executable plans.
Follows hires of Chief AI Officer and Chief Revenue Officer.
Aims to enhance video technology solutions for publishers and advertisers.
Drives customer-focused innovation in a dynamic media landscape.
John Mruz joins JWP Connatix at a critical juncture, as the company finalizes its rebrand post-merger and introduces new video technology solutions. "John is the ideal leader to drive our go-to-market efforts. He knows how to launch new products and always starts with the customer in mind," said John Nardone, CEO of JWP Connatix. Mruz’s expertise in crafting executable go-to-market strategies will sharpen the company’s brand story and ensure impactful delivery to customers.
With a robust background, Mruz has driven growth at Flashtalking by Mediaocean (now Innovid), where he built the go-to-market strategy team over eight years. His prior roles at [x+1] and Rocket Fuel highlight his ability to foster collaboration between product and commercial teams while mentoring future leaders. "I'm excited to be part of this next chapter for JWP Connatix," said Mruz. "We have the right technology, the right people, and a huge opportunity to help publishers, broadcasters, and advertisers succeed in a shifting landscape."
Mruz’s appointment follows recent additions to the leadership team, including Dr. Kenneth Rona as Chief AI Officer and Chris Maccaro as Chief Revenue Officer. These hires signal JWP Connatix’s commitment to innovation and growth in the video monetization and streaming sector, addressing the evolving needs of publishing, broadcasting, and advertising partners.
JWP Connatix’s appointment of John Mruz as CMO positions the company to navigate a transformative media landscape effectively. With a focus on customer-centric innovation, Mruz will drive the adoption of cutting-edge video solutions, ensuring sustained growth and impact for clients.
JWP Connatix is a leading video technology and monetization platform. The company empowers media owners and advertisers to unlock the full potential of video, delivering exceptional streaming and online video experiences, while maximizing revenue across all screens.
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