Aurasell has launched the world’s first AI-native CRM platform, a revolutionary go-to-market (GTM) solution designed for the agentic era of business software. Backed by $30 million in seed funding from N47, Menlo Ventures, and Unusual Ventures, this platform aims to eliminate the inefficiencies of legacy CRM systems, offering a unified, intelligent solution for sales teams.
Aurasell introduces the first AI-native CRM platform for seamless GTM workflows.
Consolidates over a dozen tools into one intelligent system for sales efficiency.
Backed by $30M in seed funding from N47, Menlo Ventures, and Unusual Ventures.
Unifies data for customer profiles, forecasting, and personalized outreach.
Reduces tool sprawl, cutting costs and boosting productivity for GTM teams.
Founded by industry veterans from VMware, Nutanix, Meraki, Twilio, and Harness.
Traditional CRM systems, dominated by cloud giants since 1999, have stagnated, leaving businesses with fragmented tools and escalating costs. Aurasell’s AI-native platform disrupts this outdated model by integrating critical GTM functions—ideal customer profiles, buyer personas, account research, contact signals, forecasting, conversation intelligence, and personalized outreach—into a single, intelligent system. This unified data model eliminates tool sprawl, streamlines workflows, and enhances sales productivity, positioning Aurasell as a leader in the $70 billion CRM market.
Aurasell’s platform enables seamless collaboration between human sales reps and AI agents, automating repetitive tasks and delivering actionable insights. By replacing over a dozen disjointed products, it ensures GTM teams focus on human-to-human selling rather than managing complex software ecosystems. The platform’s agentic workflows provide real-time coaching, optimize execution, and reduce license fees by up to 50%, addressing the productivity challenges faced by modern sales teams.
Founded by CEO Jason Eubanks and CTO Srinivas Bandi, Aurasell brings decades of experience from hypergrowth companies like VMware, Nutanix, Meraki, Twilio, and Harness. Their firsthand struggles with legacy GTM systems inspired the creation of a platform that tackles tool sprawl and operational inefficiencies. “Today’s CROs have been turned into CIOs, forced to wrangle with software that is anything but modern. Legacy systems of record are unwieldy, expensive, and require ecosystems of fragmented tools to be built on top of CRMs. These outdated frameworks aren't built for the present, let alone the future. Aurasell is an AI-native platform born out of necessity,” said Jason Eubanks, CEO and founder of Aurasell.
The $30 million seed round, led by N47 with participation from Menlo Ventures and Unusual Ventures, underscores strong investor confidence in Aurasell’s vision. “When Jason and Srinivas approached us with their vision for Aurasell, we saw an opportunity to rethink CRM from first principles in the AI era,” said Lak Ananth, CEO and managing partner at N47. “While established players are retrofitting AI into decades-old architectures, these builders are starting fresh with a clean sheet approach. It's about reimagining how sales teams will work when AI is native to every interaction. We made this founding investment because we believe the timing is right and Jason and Srinivas have the experience to build something that makes current CRM systems feel like relics.” This funding will accelerate product development and support early customer onboarding.
Aurasell’s launch marks a pivotal moment in enterprise software, offering a forward-thinking alternative to legacy CRMs. By prioritizing AI-driven automation and data unification, the platform empowers GTM teams to operate with precision and efficiency, setting a new standard for sales technology in the AI era.
Aurasell has created the world’s first AI-native CRM platform, a full-featured GTM application and true AI system of record built for the new agentic era in business software. Born in the post-2022 AI era, Aurasell eliminates the need for bloated legacy frameworks, collapsing the GTM stack into a single intelligent solution that automates the busywork, unifies data, coaches best practices, and frees teams to focus on what matters most: human-to-human selling. The company has raised a $30 million Seed round from N47, Menlo Ventures, and Unusual Ventures.
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