Attio, a London-based AI-native CRM provider, announced on August 26, 2025, a $52 million Series B funding round led by GV (Google Ventures), with participation from Redpoint Ventures, Balderton Capital, Point Nine, and 01A. This brings Attio’s total funding to $116 million, accelerating its mission to deliver the first AI-native CRM that empowers businesses with scalable, customer-centric go-to-market systems.
Attio raises $52M in Series B, led by GV, totaling $116M in funding.
AI-native CRM focuses on customer understanding and scalable GTM systems.
5,000+ customers, including AI leaders like Lovable and Granola, use Attio.
Platform offers native data ingestion, intelligent workflows, and APIs.
Investment to enhance R&D, agent collaboration, and predictive intelligence.
Michael McBride, ex-GitLab CRO, joins Attio’s board to drive growth.
Attio is redefining customer relationship management by addressing the limitations of legacy CRMs. "CRM is one of the most important categories in B2B, but it’s been stuck in the past," said Nicolas Sharp, CEO and co-founder of Attio. "AI-native CRM needs a completely different foundation — one that allows you to truly understand every customer, take action fast, and gives you the freedom to build the exact go-to-market systems you need at scale." Unlike traditional systems reliant on static workflows, Attio’s AI-driven platform enables rapid customization and scalability.
Traditional CRMs have led to fragmented ecosystems, forcing businesses to integrate costly point tools. Attio’s platform, built for modern go-to-market (GTM) teams, eliminates these constraints. "Today’s go-to-market builders expect platforms that they can shape to fit their vision, not rigid systems they’re forced to work around," said Alexander Christie, CTO and co-founder of Attio. "To truly capture the opportunities AI creates in CRM, it has to be deeply integrated into the architecture of the platform, not just bolted on as an afterthought." Attio’s architecture supports seamless automation and adaptability, empowering GTM builders to create tailored solutions in days.
Attio’s platform is built on AI-native primitives, including native data ingestion for real-time, unified GTM data, an intelligent workflow engine for scalable automation, and programmable surfaces like APIs and SDKs for custom integrations. Features like granular permissions, agent collaboration, and predictive intelligence are in development, enhancing Attio’s ability to deliver precise insights. Over 5,000 customers, including AI innovators like Lovable, Granola, Modal, and Replicate, leverage these tools, with Attio projecting a 4x ARR increase in 2025.
The $52 million Series B funding will fuel Attio’s engineering and product development, focusing on advanced agent collaboration, granular permissions, and predictive intelligence. The company aims to accelerate innovation, enabling GTM teams to build tools without lengthy vendor roadmaps. Michael McBride, General Partner at GV and former CRO of GitLab, joins Attio’s board, adding expertise in scaling software companies. "Attio has the AI-native architecture, vision, and rapid customer growth to define the future of CRM and go-to-market software," said McBride.
Attio’s Series B funding marks a pivotal moment in its mission to transform CRM for the AI era. By empowering GTM builders with a flexible, intelligent platform, Attio is setting a new standard for customer relationship management, driving innovation, and delivering measurable impact for businesses worldwide.
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