Supercent, a leading global mobile game publisher, has launched two major AI video contests - "AI Creator Challenge" and "Make AI Ads, Get Paid" - with a combined prize pool of $1 million. These initiatives are designed to discover and partner with creators worldwide, leveraging AI technology to produce compelling content. The contests, which are open for applications from October 27 to November 23, will use objective performance metrics from YouTube and real advertising campaigns to ensure a transparent screening process and reward top-performing creators.
Quick Intel
Supercent is launching two AI video contests with a $1 million total prize pool.
The "AI Creator Challenge" focuses on creative storytelling for YouTube.
"Make AI Ads, Get Paid" tests videos in real global ad campaigns.
Winners are chosen based on real performance data, not subjective judging.
Participants can earn contracts and copyright offers worth up to $1 million.
All qualified entrants join Super Crew, the company's global creator network.
Two Distinct Contest Tracks for Creators
The "AI Creator Challenge" is a creative storytelling contest where participants submit one main story video and a short-form video. Selected entries will be featured on Supercent's official YouTube channel, with final rankings determined by 14-day view and engagement metrics, offering a top prize of $5,000. The "Make AI Ads, Get Paid" contest is a performance-based competition where creators produce 15–30-second ad videos for Supercent's games. These videos are tested in a live global advertising campaign, with every video that passes the first screening earning a $100 reward, plus larger prizes for top performers.
Building a Long-Term Creator Partnership Model
A key outcome of these contests is the expansion of Supercent's "Super Crew," its official global creator network. Every participant who passes the first review automatically becomes a member, receiving an official certificate and eligibility for future paid AI video production projects. This move goes beyond one-off contests to establish a sustainable, long-term partnership ecosystem, connecting creator creativity with Supercent's global marketing infrastructure.
"We've entered an era where anyone can become a creator through the advancement of AI technology. However, the foundation for giving real economic value to content remains insufficient," said CEO Junsik Kong. "Supercent will leverage its global campaign operation capabilities to discover AI creators worldwide and build an ecosystem where creativity directly leads to real economic value."
This initiative is built on Supercent's "Content-Tech" model, which integrates performance marketing, creative production, and data-driven experimentation. With over $100 million in annual marketing spend and a track record of 1.3 billion cumulative downloads, the company is positioned to validate AI content at scale and integrate successful creators directly into its global operations.
Since its founding in 2021, Supercent has maintained a remarkable growth trajectory, achieving more than 1.3 billion cumulative downloads worldwide and over 60 million new installs each month. According to AppMagic, a global mobile app analytics platform, Supercent ranked sixth among global game publishers by downloads as of October 2025. During the same period, it ranked 14th among all app publishers, standing as the only Korean company in the top 20. The flagship title "Pizza Ready" has become a worldwide hit, surpassing 300 million downloads in 2025.
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