SmartFrame Technologies, a London-based company, has launched SmartFrame Images, the world's first library of free, high-quality, embeddable editorial images.
The new platform, available at smartframe.com, already offers over 40 million images from a growing network of global content partners. This initiative provides publishers with unlimited access to premium imagery at no cost while creating a new revenue stream through privacy-compliant advertising and ensuring that photographers and rights holders are fairly compensated.
SmartFrame launched a free library of over 40 million embeddable editorial images.
Publishers get unlimited access and share revenue from in-image advertising.
The platform features exclusive sports content from clubs like Manchester City FC.
All images have multi-layered protection against theft built-in as standard.
A WordPress plugin allows easy integration for the CMS that powers 43% of websites.
Images are compatible with Content Credentials for verifying authenticity and provenance.
The platform addresses long-standing industry challenges, including rampant image theft and declining revenues for content owners, as well as restrictive licensing fees for publishers. SmartFrame Images introduces a holistic solution where publishers gain free access to a vast library of premium images. In return, they receive a share of the revenue generated from high-impact, privacy-compliant advertising served within the images themselves. This model ensures that image rights holders are compensated fairly, creating a sustainable ecosystem.
A key differentiator for the platform is its robust security and transparency features. Every image is protected by multi-layered, built-in technology that prevents theft and unauthorized use. Furthermore, all images on the platform are compatible with Content Credentials, a technology standard that enables transparent verification of image authenticity and provenance. This is critically important in an era of evolving AI tools and synthetic media, helping publishers and audiences trust what they see online. The integrated captions also ensure proper context and attribution are always maintained.
Founded in 2015, SmartFrame Technologies is a London-based technology company redefining the standard for online image publishing through its secure image-streaming platform.
It connects sports brands and other content owners with publishers, advertisers, and online audiences, ensuring images are delivered in the highest quality with robust protection, clear provenance, and detailed analytics.
Through its contextual advertising technology, brands can engage audiences with high-impact, in-image advertising and sponsorships tailored to viewer interests, while remaining compliant with global privacy regulations.
In 2025, the company launched SmartFrame Images, the first platform to exclusively offer free, rights-cleared, embeddable editorial images.
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