Matter, a leading PR and marketing agency, will host a virtual panel discussion, “How to Be Visible in an AI World,” on November 5, 2025, exploring strategies for optimizing content and building brand authority in AI-powered search environments, addressing the rise of zero-click results and generative engine optimization (GEO).
As AI reshapes search with zero-click results—where 80% of users find answers without visiting sites—brands face new challenges in earning visibility and trust. Traditional SEO is giving way to Generative Engine Optimization (GEO), requiring semantically rich, structured content optimized for AI crawlers and LLMs. Matter’s summit offers actionable insights for PR and marketing leaders to adapt, covering GEO versus SEO, website structuring, authority building through earned media and reviews, and AI use guidelines to mitigate reputational risks. “AI is changing both how content is consumed and how it is discovered,” said Mandy Mladenoff, President of Matter. “Today, meaningful visibility means making your content crawlable, semantically rich, and structurally organized so that AI tools and overviews can parse it for direct answers — not just driving traffic. At the same time, brands need to lean harder into authority—leveraging social proof, third-party reviews, deep analysis and earned media.”
Moderated by Tim Donovan of Seek Argus, the panel features:
They will share strategies to optimize for AI-driven search, amplify thought leadership, and ensure content influences AI-generated summaries, equipping attendees to stay competitive in a landscape where visibility hinges on machine-readable authority.
Matter is a premier PR and marketing agency specializing in integrated strategies that drive digital visibility, brand authority, and customer engagement through innovative PR, SEO, and content solutions.
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