MarketFully, the leading multilingual marketing platform, has launched its 2026 State of the Industry Report – InContent Marketing™, based on insights from 31 enterprise marketers and 10 executive interviews across the US, UK, and EU. The report highlights a critical gap between rising multilingual content investments and actual business outcomes, as global revenue increasingly depends on diverse language and cultural audiences.
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The report exposes how traditional single-language content models persist despite expanding global footprints, leading to increased budgets paired with declining confidence in outcomes, brand oversight, and AI governance. Search engines and AI platforms now heavily influence local market visibility, frequently without proper brand approval or safeguards.
"As inbound marketing for multilingual content, InContent Marketing™ is the latest high-growth category within content marketing, rising in importance as the need for performance beyond translation further heightens," said Evan Kramer, CEO, MarketFully. "This is to say that enterprise teams aren't failing because they lack effort or budget—they're constrained by legacy content models that were never designed for multilingual, SEO, GEO or AI-driven discovery."
Linear workflows that create content in English and then translate it prove inadequate at scale, failing to address market-specific search behaviors, cultural nuances, and the governance needed to protect brand integrity across numerous regions. The findings show consistent challenges across SaaS, Retail, Travel and Hospitality, Consumer Goods, Finance, Healthcare, and Advertising sectors, including scaling content, proving ROI, ensuring brand consistency, and managing fragmented processes.
Key patterns include high investment with low confidence in results, broad market operations unsupported by sufficient language coverage, and AI accelerating production while amplifying risks around trust and quality control.
MarketFully positions InContent Marketing™ as a strategic, performance-oriented solution that treats multilingual content as an integrated system. It focuses on three core pillars: InLanguage for linguistic accuracy and market-specific integrity, InCulture for authentic local relevance beyond translation, and InMarket for optimization tailored to search and AI discoverability in each region.
This approach helps enterprises regain control of their global presence, align content with measurable marketing outcomes, and move beyond outdated models to drive authentic connections and discoverability.
To learn more about InContent Marketing™ and download the report, visit: marketfully.com/2026-incontent-marketing-state-of-the-industry
About MarketFully:
MarketFully is a purpose-built multilingual content marketing solution that enables efficient and effective InLanguage, InCulture, and InMarket content marketing for global and cultural audience segments. MarketFully combines an AI-powered multilingual content platform with human services across content intelligence, levels of content adaptation, and distribution to drive authentic connections, social community, and increased discoverability and awareness to achieve measurable marketing outcomes.
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