Kale, the rewards platform that pays creators of all sizes cash for posting about brands they love, has officially expanded to LinkedIn. The integration enables creators to earn rewards for sharing authentic, story-driven video content about B2B tools and workplace solutions, with early brand partner Notion leading the way.
Kale co-founders Isha Patel and Luis Molina first met while working on LinkedIn’s video team in 2017, helping grow the feature to one billion users and 30 million brands. Now, they return to the platform with a model that transforms professional authenticity into economic opportunity.
"Given our roots at LinkedIn and our deep familiarity with the platform's content ecosystem, Luis and I intrinsically understand the value of an individual's professional network to brands," said Isha. "There is huge upside for brands to creatively tap into that cohort of users and the early adopters are winning. Launching Kale support on the platform is a defining milestone for our brand. Its growing influence as a space for professional expression has become a natural next step for our users."
The expansion addresses a core challenge for B2B brands: generating relatable, creator-led content that resonates within professional conversations. By rewarding real users for sharing how tools like Notion fit into their workflows, brands gain organic reach, cultural relevance, and advocacy from trusted voices.
"Partnering with Kale allows us to give our users an innovative way to authentically share their love for Notion directly within their professional networks," said Danielle Ito, Head of Influencer at Notion.
With workplace culture and employee-generated content surging on LinkedIn, Kale’s model enables teams and individual creators to monetize authentic professional storytelling while helping brands cut through noise with genuine user voices.
Kale is a new age rewards platform that allows creators of all sizes to earn cash by posting content about the brands they already love. Co-founded by Isha Patel and Luis Molina, Kale's mission is to empower consumers to transform their social value into economic value. Trusted by major consumer brands including Starburst, Cava, and Chili's, Kale empowers marketers to scale engagement, deepen brand loyalty, and increase share of voice through the power of their community and genuine advocacy.
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