Business Insider Japan has launched INSAIDA, a new video news program that extends its trusted editorial strength into visual storytelling. Designed to meet the rising demand for video content among Gen Z and millennial audiences, INSAIDA combines rigorous journalism with formats optimized for clarity and engagement.
With video rapidly becoming the preferred format for news consumption among younger generations, Business Insider Japan is evolving its content strategy. INSAIDA delivers analytical, trustworthy coverage that prioritizes accuracy and depth over entertainment, addressing information overload while maintaining the journalistic standards the brand is recognized for worldwide.
INSAIDA introduces video-native storytelling that makes complex domestic and global developments easier to grasp. By drawing on Business Insider’s global network and Japan-focused editorial expertise, the program offers viewers clear insights into business trends, technological shifts, and societal changes that shape the future.
The launch marks the beginning of an ongoing series that will expand across business, international affairs, technology, culture, and more. Business Insider Japan positions INSAIDA as an essential entry point for younger audiences seeking credible, accessible explanations of the world’s most important signals of change.
This strategic move reinforces Business Insider Japan’s leadership in digital media while adapting its proven reporting model to the formats and expectations of tomorrow’s news consumers.
About INSAIDA
INSAIDA is a video news program built on the concept of "Discover the Story. Understand the World." It provides clear, analytical coverage of domestic and global developments across business, economics, technology, and society in Japan. Program features include: 1．Fact-based, trustworthy news talk—prioritizing accuracy over entertainment in an era of information overload 2．Global perspective—leveraging Business Insider's network across nine international editions to report on global developments relevant to Japanese audiences 3．Video-native storytelling—combining deep reporting with formats optimized for visual comprehension and younger audiences The program will be distributed via the official Business Insider Japan's YouTube channel: https://www.youtube.com/@INSAIDA_byBIJ
About TNL Mediagene
Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, ecommerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.
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