As streaming surpasses linear TV in viewing hours and short-form content drives higher ad revenue, broadcasters face a transformed landscape dominated by Gen Z and Millennials. Quickplay's AI-native platform, including tools like Quickplay Shorts and AI Studio, enables tier-one broadcasters to achieve significant business outcomes, lower costs, and enhanced engagement through operational AI integration across linear, OTT, and social channels.
With creator-economy ad spend set to eclipse traditional media and short-form clips overtaking long-form in revenue, audience behavior has permanently changed. Quickplay addresses these dynamics by embedding AI intelligence across its cloud-native portfolio, purpose-built for modern media ecosystems. This approach allows broadcasters to combine creator agility with their inherent strengths in scale, trust, and premium content libraries.
"In 2025, the game has changed for broadcasters: the 'new majority' of viewers – Gen Z and Millennials – don't tune in, they flow across platforms. What's different now is that AI has removed the execution barrier, allowing broadcasters to operate with creator-level agility while finally unlocking their unique legacy advantages: scale, trust, and deep libraries of premium content and rights. Broadcasters that adapt now will define the next decade – and our mission continues to be building the technology that powers this transformation," said Andre Christensen, Founder and CEO, Quickplay.
Tier-one broadcasters using Quickplay's solutions report substantial gains, including 40% lower cost of ownership through consolidation and automation, alongside dramatic improvements in watch time and advertising performance from AI-recommended content. Campaign results further demonstrate 38% growth in monthly active users during launches driven by shorts, and 30% higher retention through habit-forming engagement.
"The hype of what AI, specifically Generative AI, can do is over." said Paul Pastor, Co-Founder and Chief Business Officer, Quickplay. "We are entering the era of Operational AI, where recommendation engines, ad-tech, CMS and analytics, and so on are integrated into one, centralized platform that operates across linear, OTT and social, extensible as new capabilities come to market. Our open architecture was built to be the motherboard of the Operational AI era and it's delivering: our clients have seen 40%+ lower TCO from cloud-native consolidation and automated workflows, and 70% fewer integrations to manage. This velocity offers broadcasters the technology prowess needed to compete, and win, in the creator economy."
Quickplay's open API architecture eliminates vendor lock-in, enabling seamless management of content across broadcast, streaming, and social platforms. Additional results include 30% higher retention via AI-driven recommendations, 300%+ increases in content activation through scene-level metadata, and rapid adoption of emerging AI tools.
"Value generation is what our clients are after, and that value looks different for different companies," said Juan Martin, Co-Founder and CTO, Quickplay." That's precisely why we built a fully agnostic platform from day one. No walled gardens, no vendor lock-in, flexibility to scale or add to without roadblocks. AI is accelerating how quickly we're generating value for our clients - and in 2026, the race is on."
Quickplay's AI-native approach positions broadcasters to convert ongoing structural changes into sustained competitive advantages, delivering operational efficiency and audience growth in a dynamic creator economy.
About Quickplay
Quickplay is the AI-native platform that unifies linear, OTT, and social video for Tier-1 media companies. We orchestrate the full content workflow across these channels, turning premium libraries into engines for discovery, engagement and monetization. Our vendor agnostic platform delivers AI-driven insights that feed decisions across all channels, enabling broadcasters to operate with creator-level speed while maintaining broadcast-grade scale and control. Founded by veterans who've built dozens of Tier-1 media platforms globally, Quickplay powers immersive sports, live events, and personalized experiences for millions of viewers. We are headquartered in Toronto, with operations in Los Angeles, San Diego, Chennai, and throughout Europe.
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