Cloudinary, a leading image and video platform, has unveiled enhancements to its digital asset management (DAM) solution, Cloudinary Assets, introducing AI-powered People Search and advanced analytics. These updates enable teams to efficiently manage visual content, streamline workflows, and ensure compliance, empowering brands to deliver engaging experiences at scale.
Cloudinary’s enhancements address the growing demand for scalable, engaging visual experiences. The AI-powered People Search feature automatically detects and labels individuals in images, creating named groupings for brand talent or employees. New uploads are auto-associated with these groups, eliminating manual updates. Rob Daynes, Managing Director of Assets at Cloudinary, stated, “These enhancements optimize workflows so teams can accelerate delivery, maintain compliance, and drive stronger returns from creative initiatives.”
Cloudinary’s AI Vision leverages large language models and specialized algorithms to interpret visual content queries like “Does this image contain a person?” or “Is the model facing left?” This enables automated image classification, custom tagging, and streamlined content discovery without complex model training. These capabilities save thousands of hours on repetitive tasks, improving efficiency for creative and marketing teams managing large asset libraries.
New analytics dashboards provide comprehensive insights into platform and content performance, allowing teams to monitor usage, identify high-performing assets, and strengthen governance. These tools help optimize content operations, ensuring faster time-to-market and higher user engagement. The analytics also support data-driven decisions, enhancing ROI for creative initiatives.
Cloudinary Assets includes AI-powered content moderation and C2PA-compliant credentialing, ensuring brand compliance amid growing volumes of user-generated and AI-created content. This fosters customer confidence and maintains governance as libraries expand, addressing challenges in managing diverse visual media.
Trusted by over 10,000 customers, including Adidas, Etsy, and Grubhub, Cloudinary’s DAM platform supports enterprise workflows, agency collaboration, and partner ecosystems. The enhancements, available to all Assets customers, will be showcased at DAM New York 2025 on October 14, where attendees can visit booth #14 or attend a panel with Cloudinary’s Matt Noyes. These updates solidify Cloudinary’s role in delivering transformative visual experiences, driving up to 203% ROI for brands.
Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at a global scale. More than two million users and 10,000 customers, including Adidas, Etsy, Fiverr, Grubhub, Minted and Paul Smith rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.