Algonomy, a global leader in algorithmic customer engagement, has unveiled Active Content, a groundbreaking solution that empowers marketers to harness existing data sources for creating and delivering live, one-to-one personalized content at the precise moment of customer engagement. Retail giant Grupo Comercial Chedraui has partnered with Algonomy to integrate Active Content into its personalization strategy, enhancing real-time messaging across email, SMS, and WhatsApp channels.
Algonomy launches Active Content for open-time personalization using existing data sources.
Enables dynamic, hyper-personalized content blocks via no-code interface.
Grupo Comercial Chedraui adopts it to scale personalization across digital channels.
Reduces campaign setup time by up to 90% and boosts conversion rates by 30%.
Integrates with CDP, CRM, recommendation engines, and CSV files seamlessly.
Supports real-time use cases like dynamic pricing and loyalty messaging.
Active Content transforms how marketers engage customers by allowing the creation of visually compelling, hyper-personalized dynamic content blocks. By mashing up real-time data from diverse sources—including product catalogs, customer profiles, loyalty programs, recommendation engines, and CSV files—marketers can deliver timely, contextual messages without traditional IT hurdles. This no-code, drag-and-drop interface streamlines campaign design, slashing setup and launch times from weeks to days, and enabling scalable personalization across omnichannel touchpoints.
Grupo Comercial Chedraui, a leading retailer, is leveraging Active Content to elevate customer experiences through superior, real-time personalization. Rafael Orozco, Director of Marketing and CRM at Grupo Comercial Chedraui, commented, "At Chedraui, we are strongly committed to understanding the needs of families to provide them with superior shopping experiences, as well as the best prices and an efficient product assortment. Through technology such as Active Content, we are one step ahead in evolving the way we connect with customers. Now we can personalize every interaction in real time, ensuring that our messages are not only timely and relevant, but also truly matching the needs and preferences of each of our customers. Thanks to the adoption of Algonomy, the marketing team will have the tools at their fingertips to move faster, innovate continuously, and strengthen customer loyalty across all digital touchpoints." This implementation positions Chedraui to foster deeper emotional connections and drive loyalty via omnichannel hyper-personalization.
Active Content's key features include seamless connectivity with existing marketing technology stacks, enabling effortless campaign design and deployment. It generates personalized visuals and content dynamically at open-time, supporting advanced use cases such as real-time pricing in emails, affinity-based dynamic content, and targeted loyalty messaging. As R Muthuraj, SVP – Strategic Accounts of Algonomy, stated, "Today's shoppers expect every message to be timely, contextual, and personalized. Active Content allows brands to deliver exactly that, at scale, while reducing campaign creation cycles from weeks to days." Retailers benefit from up to 90% faster campaign rollout and 30% higher conversion rates through enhanced visual storytelling.
The launch of Active Content, exemplified by Grupo Comercial Chedraui's rollout, underscores Algonomy's commitment to AI-driven personalization that maximizes customer value across the retail lifecycle. This collaboration not only accelerates innovation in customer engagement but also sets a new benchmark for efficient, scalable hyper-personalization in the competitive retail landscape.
Algonomy helps consumer businesses maximize customer value by automating decisioning across their retail business lifecycle, with AI-enabled solutions for eCommerce, Marketing, Merchandising, and Supply Chain. Algonomy is a trusted partner to more than 400 leading brands, with a global presence spanning over 20 countries. Our innovations have garnered recognition from top industry analysts such as Gartner and Forrester. More at www.algonomy.com.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.