The financial marketing landscape is evolving with a new strategic partnership designed to unlock a powerful growth channel. Vested, a leading financial services marketing agency, has partnered with Fintel Connect, a performance marketing platform built for finance. This collaboration will provide banks, fintechs, and financial institutions with access to sophisticated affiliate marketing programs, a channel that on average drives up to 40% of financial brands' net new customer accounts through targeted, compliant, and data-driven campaigns.
Quick Intel
Vested has partnered with Fintel Connect to offer affiliate marketing to financial institutions.
Affiliate marketing can drive up to 40% of net new accounts for financial brands.
The partnership gives clients access to Fintel's network of 5,000 finance-focused affiliates.
Fintel's platform includes automated compliance checks to ensure regulatory alignment.
The goal is to help financial brands scale customer acquisition while maintaining brand safety.
Several Vested clients are already leveraging the new capability to run targeted programs.
Affiliate marketing has proven to be one of the most impactful channels for customer acquisition in financial services, yet it remains underutilized by many institutions. This partnership is designed to bridge that gap by giving Vested's clients direct access to Fintel Connect's robust and curated network. This network includes over 5,000 finance-focused affiliates, influencers, and media partners, enabling financial brands to expand their reach and acquire high-quality customers through a cost-effective, performance-based model.
A critical component for any financial marketing initiative is maintaining strict compliance and brand safety. Fintel Connect's platform addresses this need with its proprietary technology, Fintel Check, which automates up to 90% of partner marketing compliance reviews. This ensures that all affiliate campaigns remain accurate, transparent, and fully aligned with both brand guidelines and complex regulatory requirements, mitigating risk while scaling growth efforts.
Leadership from both organizations emphasized the strategic fit of the partnership, rooted in a shared understanding of the financial ecosystem. Binna Kim, Group CEO of Vested, stated that the collaboration gives clients access to a "purpose-built affiliate platform for financial services. It’s trusted, integrated, and measurable." Nicky Senyard, CEO of Fintel Connect, added, "Partnering with Vested brings together two organizations that share a deep understanding of the financial ecosystem and a commitment to driving meaningful results."
Vested is an integrated communications and marketing firm at the forefront of the rapidly evolving financial sector. Vested’s approach merges deep financial expertise with creativity and an obsessive commitment to creating value for clients through ideas and action. The agency, which has offices in New York and London, operates an investment group, Vested Ventures.
Fintel Connect is the leading partner marketing platform built for the financial industry. With a full suite of solutions spanning affiliate and influencer program management, AI-powered compliance, and performance analytics, Fintel Connect helps financial institutions scale cost-effective, compliant growth. The company powers programs for over 100 leading financial brands, including Ramp, Scotiabank, and Western Alliance Bank, and is backed by BankTech Ventures and Economic Development Canada.
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