Strata, a new strategic communications agency dedicated to deep tech B2B companies, has officially launched. Founded by industry veterans Kerry McClenahan, Sarah MacKenzie, and Zach Hynoski, the women- and LGBTQ-owned agency brings decades of experience to help technical brands enhance visibility and credibility across media, technical communities, social platforms, and AI-driven discovery channels. Specializing in sectors like semiconductors, advanced electronics, AI, IoT, and clean tech, Strata employs an earned ecosystem approach tailored to how technical audiences discover and evaluate information.
Quick Intel
Earned Ecosystem Approach for Deep Tech Audiences
Strata's methodology recognizes the fluid engagement patterns of deep-tech and engineering audiences, who navigate trade publications, business media, social platforms, forums, and communities. Information across channels influences trust and decision-making, with consistent storytelling creating synergy essential for building credibility in technical markets.
Kerry McClenahan, CEO of Strata, explained the challenge: “Too often, deep-tech communications breaks down not because the story lacks substance, but because it’s told in a piecemeal fashion,” said Kerry McClenahan, CEO of Strata. “Engineers build trust through consistent patterns - what they read, who they listen to, and how ideas show up over time. Our work is about creating inter-platform synergy in storytelling.”
Comprehensive Services for Technical Brands
Strata offers a full suite of strategic communications services designed to amplify deep-tech narratives:
Communications strategy and planning, media and analyst relations, social media management including community building, executive persona programs, and influencer engagement, executive visibility initiatives, community marketing, GEO/LLM optimization for AI-driven discovery, technical and thought leadership content creation, creative content development.
The founders previously collaborated in senior roles at Publitek, a Next 15 company, leading programs for global deep-tech clients. McClenahan also founded and operated McClenahan Bruer for 25 years prior to its acquisition by Publitek.
Currently serving clients in semiconductors, electronics, and industrial technology, Strata is positioned to support additional organizations needing specialized expertise in navigating complex B2B technical communications landscapes.
This launch addresses the unique demands of deep-tech branding, where substantive, interconnected storytelling across diverse channels drives awareness, preference, and trust among informed decision-makers.
ABOUT STRATA
Strata is a women- and LGBTQ-owned strategic communications agency for deep tech B2B brands, founded in Portland, Oregon. The agency works with complex technology companies to help them generate and increase brand awareness and preference across media, social platforms, technical communities, and AI-driven discovery channels.
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