My Code, the leading media company and marketing agency dedicated to helping brands authentically engage growth audiences—the fastest-growing and most culturally influential consumer segments in the U.S.—has appointed Amani Duncan as Chief Executive Officer. A veteran leader with deep experience across media, entertainment, and brand innovation, Duncan will guide My Code’s next chapter as it continues delivering measurable results for Fortune 500 brands through cultural intelligence, creative excellence, and powerful media distribution.
Amani Duncan brings a distinguished track record of translating cultural insight into commercial success. Most recently CEO of BBH USA (Publicis Groupe), she transformed the agency into an Ad Age A-List Stand Out and guided global brands including Google, Netflix, Heineken U.S., Mattel, and Walmart. Her earlier career includes executive roles at MTV/Viacom, Def Jam Records, Virgin Records, Capitol Music Group, and C.F. Martin Guitar.
"Amani has built her career on seeing culture from the inside out," said Alexander Jutkowitz, Executive Chairman of My Code. "She understands that brands can't sit on the sidelines — her instinct for where audiences are headed, paired with her precision in execution, makes her uniquely equipped to help brands move in real-time."
Duncan’s appointment follows a banner year for My Code, which swept the 2025 ANA Multicultural & Inclusive Marketing Awards, earned honors at the Brandie Awards, and saw its owned property Remezcla receive Adweek’s Team Visionary Award.
"The rules of culture are rewritten every day, and brands need trusted advisors to navigate that complexity," said Duncan. "With a decade of expertise guiding Fortune 500 brands through the ever-changing cultural landscape, My Code delivers what matters most: access to a rapidly growing community that drives measurable business growth. I'm excited to help accelerate that impact for our clients."
Les Brun, Co-Founder, Chairman and CEO of Ariel Alternatives, which holds a majority stake in My Code, added: "Amani's appointment represents a significant milestone in My Code's evolution. We believe her ability to translate cultural insights into commercial success and creative strategy into measurable business outcomes makes her the best person to scale this platform and its category leadership."
My Code’s proprietary “Decode, Develop, Direct” framework—powered by its Intelligence Center, in-house creative studios (including Remezcla Agency, B Code, and Culture Suite), and a vast media ecosystem featuring owned properties such as Remezcla Media Group, HipLATINA, La Opinión, and El Diario—positions the company as the go-to partner for brands seeking authentic, results-driven engagement with diverse, high-growth audiences.
About My Code
My Code is a culture-driven media company and marketing agency that connects brands with growth audiences—the diverse, culturally influential communities representing the fastest-growing consumer segments in the U.S. Through owned media properties including Remezcla Media Group, HipLATINA, La Opinión, and El Diario, plus a strategic publisher network spanning CTV, digital, social, audio, and experiential channels, My Code delivers both reach and cultural relevance. The company's integrated marketing services and proprietary Intelligence Center provide brands with the insights and creative capabilities to authentically connect with these communities and drive measurable business growth. Learn more at mycodemedia.com.
About Ariel Alternatives, LLC
Ariel Alternatives, LLC, is the private equity affiliate of Ariel Investments, LLC. The firm's inaugural fund closed with $1.45 billion in committed capital from limited partners and co-investors and seeks to scale sustainable, market-leading businesses in high growth sectors serving Fortune 500 enterprises. Ariel Alternatives pursues a "demand-driven" investment strategy, targeting businesses that are "employers of choice" with market leading positions that can deliver meaningful innovation and value to customers. For more information, visit arielalternatives.com.
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