CD Valet, a digital marketplace launched by Seattle Bank that connects consumers with verified, high-yield CD rates from community financial institutions nationwide, has selected William Mills Agency as its public relations partner. The collaboration aims to amplify CD Valet’s brand presence, highlight its comprehensive CD market data, and raise awareness among banks, credit unions, and savers about closing the visibility gap for competitive deposit rates.
Community financial institutions frequently provide more competitive CD rates than large national banks, yet their offers remain less visible to savers due to limited marketing reach. CD Valet solves this challenge by creating a centralized, transparent marketplace that aggregates and verifies real-time CD rates, helping depositors discover better yields while equipping banks and credit unions with tools to attract funds efficiently. The collaboration with William Mills Agency will broaden awareness of these benefits, positioning CD Valet as a key resource for both institutions seeking deposits and consumers pursuing higher returns.
“Our partnership with William Mills Agency is helping us amplify our brand presence and more broadly share our deep expertise and comprehensive CD market data,” said Mary Grace Roske, Head of Marketing & Communications at CD Valet. “Collaborating with a firm that is well-versed in the financial technology industry is helping us spread awareness to banks and credit unions around how to close the visibility gap and attract deposits while sharing practical advice to savers for how to make their money go farther.”
“CD Valet is the most robust source of real-time CD market data available today, bringing significant value to community institutions and savers alike,” said Scott Mills, President of William Mills Agency. “We are glad to bring our fintech public relations expertise to further support CD Valet’s mission, helping institutions attract deposits while connecting consumers with the best CD rates nationwide.”
About CD Valet
CD Valet is a CD marketplace that features verified CD rates from federally insured banks and credit unions nationwide. With tens of thousands of CD offers tracked across the country, CD Valet gives savers a clear view of top rates and helps them explore higher-yield CD options with reliable returns. With CD Valet, banks and credit unions are empowered to digitally compete with the largest financial institutions while gaining access to full-suite advertising, analytics, and account opening tools to support deposit acquisition.
About William Mills Agency
William Mills Agency is North America’s leading fintech public relations and marketing firm. The agency has established its reputation through the successful execution of media relations, marketing services and crisis communications programs. The company serves clients ranging in size from small start-ups to large, publicly traded companies.
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