ZEPIC, a Composable Marketing OS, has launched Instagram Automation, becoming the first platform to bring AI-led automation and a unified customer view to Instagram marketing. This new capability allows brands to capture real-time intent from comments, direct messages, and story reactions, transforming this engagement into personalized, omnichannel customer journeys that drive conversion and revenue.
Quick Intel
ZEPIC launched AI-led Instagram Automation for marketers.
It captures real-time intent from comments, DMs, and story reactions.
These signals are used to trigger personalized journeys across channels like Email and WhatsApp.
It unifies Instagram engagement data into a 360-degree customer profile.
The goal is to turn Instagram, a highly engaged channel, into a measurable growth engine.
It connects with commerce stores, CRM, and support tools for contextual experiences.
Bridging Intent and Identity on Instagram
Instagram is a hub of customer engagement, but this data often remains siloed from other marketing efforts. ZEPIC addresses this by using AI to interpret the intent behind user interactions—such as a comment on a post or a reaction to a story—and automatically routes these high-value signals into its Marketing OS. This allows brands to identify potential customers and engage them with relevant messaging beyond the Instagram platform itself. Naveen, Co-founder and Co-CEO of ZEPIC, said: "Brands may automate replies or push promotions, but they can't capture the real intent behind every comment, DM, or reaction, nor can they re-engage those users across touchpoints. ZEPIC changes that."
Creating Intelligent, Omnichannel Segments
The core value lies in connecting Instagram data with other marketing channels. Marketers can combine Instagram signals with email activity and WhatsApp interactions to create precise customer segments. This enables highly targeted and personalized campaigns that guide a user from an initial expression of interest on Instagram through a full conversion journey across multiple touchpoints. Matt Nicklow, Global Digital Head of Tourism Fiji, stated: "With ZEPIC's Instagram Automation, there's real intelligence behind every interaction. Every DM, comment or story reaction reveals what travelers care about, allowing us to engage with purpose and create a truly contextual brand experience."
A New Benchmark for Social Commerce
By integrating Instagram deeply into its Composable Marketing OS, ZEPIC is setting a new standard for social media marketing. It moves beyond simple post scheduling and automated replies to create a measurable, conversion-ready ecosystem that leverages Instagram's high engagement to fuel overall business growth.
This launch represents a significant step in breaking down channel silos, allowing brands to leverage the rich intent data from social platforms to create a seamless and intelligent customer experience that drives measurable revenue.
ZEPIC is the first true Composable Marketing OS for personalized and profitable engagement across channels. It unifies data, intelligence, and engagement across Email, WhatsApp, and Instagram, enabling brands to deliver revenue-driving customer experiences.
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