Zen Media, a modern-day top PR agency, has launched the Prompt Discovery Index™, a proprietary AI-driven tool that redefines brand visibility in the generative AI era by mapping up to 10,000 buyer-intent prompts segmented by industry and persona, replacing traditional keyword research with real-time AI-native competitive intelligence.
The Prompt Discovery Index™ emerges as a pivotal innovation amid the shift from search engines to AI answer engines, where traditional SEO falls short in capturing dynamic, conversational queries. By focusing on live prompts that drive millions of decisions, Zen Media equips brands to influence AI outputs directly, ensuring presence in the responses that shape buyer journeys. This tool addresses the limitations of vanity metrics like impressions, offering proof-based PR that quantifies a brand's share of relevant AI conversations. “One AI answer equals millions of decisions. Just like when the SEO keyword universe was introduced, this now the next step of visibility,” said Duran Inci, CEO, Zen Media. “We’ve built the first system that scales from 1,000 to 10,000 prompts, so executives can move fast at the tactical level while boards get confidence that every possible angle is covered. No other firm can deliver this breadth or speed of AI-native visibility.”
For decades, PR relied on fleeting metrics that failed to link placements to tangible outcomes. The Prompt Discovery Index™ shifts this paradigm by providing black-and-white evidence of where brands appear in critical prompts, fostering strategic authority. “For decades, PR was measured by vanity metrics, mentions, impressions, and placements. That era is over,” said Sarah Evans, Head of PR at Zen Media. “The Prompt Discovery Index™ makes visibility measurable. It shows in black and white where a brand surfaces in the prompts that matter most. This is proof-based PR.” Unlike historical keyword tools tied to Google searches, this system delivers proactive intelligence across multiple AI platforms, enabling brands to secure controllability in immediate answers and build compounding authority over time.
The platform's Visibility Map monitors over 1,000 prompts aligned with buyer intent, personas, and categories, scalable to 10,000 for comprehensive coverage that uncovers untapped opportunities. AI Reporting provides quarterly insights on prompt share growth, competitor positioning, and white-space gaps, informing agile adjustments. Beyond PR, it supports SEO optimization, market entry strategies, investor pitches, and executive positioning, creating a unified approach to AI-driven growth. This dual value ensures brands not only react to AI trends but actively shape them, driving faster authority accrual and competitive edges in sectors like technology, ecommerce, and professional services.
Zen Media's launch, detailed in a GlobeNewswire release on October 6, 2025, positions the agency as a pioneer in AI-powered communications, empowering forward-thinking brands to thrive in an answer-first world.
Zen Media is a next-generation communications and growth partner for forward-thinking brands. Specializing in AI-powered PR, performance marketing, and revenue operations, Zen transforms visibility into measurable outcomes across technology, ecommerce, industrial, and professional service sectors. Learn more at www.zenmedia.
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