Superfiliate, the creator marketing platform for social commerce, has launched Creator Discovery – Enabled by Meta APIs, a compliant solution using Instagram creator marketplace API for AI-driven creator matching. This integration leverages authenticated first-party data to help brands scale creator-led advertising by aligning creators with audience demographics in the $203 billion creator economy.
Creator Discovery addresses the manual, time-intensive challenge of finding creators who align with brand values and audiences without non-compliant data practices. By integrating with Instagram's creator marketplace API, the solution delivers authenticated insights, ensuring adherence to Meta's terms while enabling efficient scaling of creator partnerships.
The integration offers AI-driven lookalikes, recommending creators based on high-performers' demographics, engagement, and styles using first-party data. This platform-native approach provides superior accuracy over scraping methods, transforming discovery into data-driven processes similar to recommendation engines in streaming services.
Superfiliate's collaboration with Meta establishes compliant infrastructure for creator marketing, positioning it as core marketing strategy amid platform evolutions like TikTok Shop and YouTube Shopping. This professionalizes the field, giving brands competitive edges through operational efficiency in partnership ads.
"We've reached an inflection point where partnership ads are consistently outperforming traditional creative formats, but finding the right creators has remained a manual, time-intensive bottleneck that prevents brands from scaling what could be their most profitable marketing channel," said Andy Cloyd, Co-Founder and CEO of Superfiliate. "Creator Discovery - Enabled by Meta APIs solves this operational challenge at scale. Instead of manually scrolling through platforms hoping to find creators who might work, brands can now leverage the same recommendation intelligence that makes Netflix, Spotify, and even your Instagram Explore page so effective."
"By leveraging Instagram's creator marketplace solution and first-party authenticated data, we've transformed creator discovery from manual research into data-driven matching. Our Meta partnership enables platform-native infrastructure that's fundamentally more accurate and compliant than scraping-based approaches," said Anders Bill, Co-Founder and Chief Product Officer at Superfiliate.
"We're witnessing the professionalization of creator marketing," said Andy Cloyd. "Just as programmatic advertising transformed digital media buying, official platform integrations are transforming creator partnerships. Brands that adapt to this new infrastructure will have significant competitive advantages over those still relying on manual approaches."
Superfiliate's Creator Discovery establishes scalable foundations for creator partnerships, aligning with the rise of monetization programs across social platforms. For more information, visit https://www.superfiliate.com/meta-creator-disco...
About Superfiliate:
Superfiliate transforms how ecommerce brands leverage creator partnerships by solving the operational complexity that prevents effective scaling. Founded by former venture capitalist Andy Cloyd and product expert Anders Bill, the platform centralizes discovery, relationship management, payments, and analytics in one comprehensive solution. With approximately 60 employees, Superfiliate serves hundreds of leading brands seeking to build predictable, profitable creator marketing programs.
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