Sprout Social has been named a Leader in the IDC MarketScape assessment of worldwide influencer marketing platforms for large enterprises. This recognition highlights the platform's comprehensive approach, which combines AI-driven intelligence, enterprise-grade brand safety, and unified workflows to help major brands scale creator partnerships and demonstrate clear return on investment.
Sprout Social has been positioned as a Leader in the IDC MarketScape for Worldwide Influencer Marketing Platforms for Large Enterprises.
The platform emphasizes AI-powered, topic-led creator discovery that mirrors social platform algorithms for more authentic partnerships.
It provides enterprise-grade brand safety tools, including automated content scanning and Brand Fit Scoring to align creators with brand values.
The solution offers customizable research and campaign reporting to build data-backed strategies and measure ROI effectively.
The recognition validates Sprout's focus on helping enterprise organizations scale authentic, relationship-driven influencer campaigns.
Sprout is evolving its platform to meet growing investment in influencer marketing, which is increasingly outpacing traditional channels.
The IDC MarketScape recognition underscores Sprout Social's focus on meeting the complex demands of large organizations. The platform is designed to provide the brand safety, comprehensive analytics, and scalable discovery tools that enterprises require. Key capabilities include AI-powered discovery that identifies creators based on content themes and audience interests, moving beyond simple follower counts to find more authentic and effective partners.
“Influencer marketing is now one of the most powerful ways for organizations to reach and convert consumers,” said Ben Newell, Vice President of Product Management at Sprout Social. “People trust people—and that shift is forcing brands to double down on authentic, relationship-driven campaigns. Sprout gives organizations the intelligence and tools to build cohesive, data-backed influencer programs that drive real business impact.”
Sprout Social's position is driven by several integrated features that address critical enterprise needs. Its AI-powered creator discovery engine is built to function like native social algorithms, enabling brands to find influencers based on the actual topics and interests that resonate with target audiences. This leads to more natural and higher-performing collaborations.
For risk management, the platform's brand safety and creator vetting tools are crucial. These include automated content scanning and customizable safety parameters, allowing brands to establish guardrails and use a Brand Fit Score to ensure potential creators align with their values and messaging standards. Furthermore, customizable reporting provides the flexibility for enterprises to extract specific campaign insights and demonstrate ROI in a way that fits their unique business objectives and KPIs.
This leadership designation arrives as influencer marketing investment continues to grow, often surpassing traditional marketing channels. Sprout Social's platform evolution reflects a broader industry shift where influencer marketing is moving from a tactical experiment to a strategic, ROI-focused channel integral to the marketing mix. The company is focused on expanding its AI capabilities to further help brands secure high-value, brand-safe partnerships at scale, driven by the conviction that strong creator relationships are fundamental to business outcomes.
Sprout Social's designation as a Leader by IDC MarketScape signals the maturation of influencer marketing into a core, measurable enterprise discipline. By successfully addressing the twin challenges of scalable discovery and brand safety with AI-powered tools, Sprout has positioned its platform as a critical solution for large organizations aiming to convert social trust into tangible business impact. As investment flows into the channel, this recognition solidifies Sprout Social's role in providing the strategic infrastructure needed to execute influencer programs with both authenticity and analytical rigor.
About Sprout Social
Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management, and AI-powered, predictive business intelligence. Sprout’s software operates across all major social media networks and digital platforms.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
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