Sitecore has released findings from a Forrester Consulting Total Economic Impact™ (TEI) study, highlighting the transformative value of its AI-first, SaaS-native XM Cloud platform. As the cornerstone of Sitecore’s Digital Experience Platform (DXP), XM Cloud empowers marketing teams to deliver fast, personalized, and engaging customer experiences at scale.
Sitecore XM Cloud achieves 371% ROI over three years, per Forrester study.
Enables 50% boost in digital conversions through real-time personalization.
Improves marketing effectiveness by 60% with faster campaign launches.
Saves 40% in website operation time via SaaS architecture efficiencies.
Named Best Content Management Platform in 2025 MarTech Breakthrough Awards.
Drives adaptive, AI-powered customer experiences across channels.
Sitecore XM Cloud leverages embedded agentic AI to shift marketers from task management to strategic goal achievement. The platform enables real-time personalization by responding to behavioral signals, moving beyond static segments. “In an era where AI is reshaping every customer interaction, the winning brands won’t be the ones who use AI the most, but those who use it best,” said Michelle Boockoff-Bajdek, Chief Marketing Officer at Sitecore. This allows campaigns to launch faster and optimize continuously, enhancing engagement across channels, brands, and regions.
The Forrester TEI study, based on customer interviews, found that a composite organization using XM Cloud achieved a 371% ROI over three years. Key benefits include a 50% increase in digital conversions by closing the gap between content and commerce, a 60% improvement in marketing effectiveness through rapid campaign deployment, and a 40% reduction in website operation time due to the platform’s SaaS architecture. These efficiencies streamline content integration and feature deployment, driving measurable outcomes.
XM Cloud’s AI-first, SaaS-native design has earned it accolades, including the 2025 MarTech Breakthrough Award for Best Content Management Platform and the #1 Digital Experience Platform ranking on G2. Its cybersecurity innovation was also recognized with a CSO Award. By uniting content, data, and AI, XM Cloud empowers organizations to innovate confidently, scale personalization, and build customer trust in a rapidly evolving digital landscape.
Sitecore XM Cloud redefines digital experience delivery by enabling adaptive, contextual marketing. The platform’s agentic workflows allow marketing and digital teams to meet market demands with speed and precision. For more insights, the full Forrester study is available at Sitecore.ai, and Sitecore Symposium (November 3-5, 2025, in Orlando) will showcase how leading brands leverage XM Cloud for transformative experiences.
Sitecore XM Cloud positions organizations to lead in the agentic era, delivering powerful, AI-driven digital experiences that drive engagement, efficiency, and growth.
Sitecore creates digital experiences so powerful they connect the world. Our agentic experience platform makes it simple for marketers to reach, engage and serve customers with tailored journeys that make their stories relevant. With AI at the core, Sitecore transforms content delivery, drives engagement, and unlocks personalization at scale, redefining what’s possible in digital experience. Learn more at sitecore.com.
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