Sitecore Symposium 2025, set for November 3–5 at the Walt Disney World Dolphin Resort in Orlando, will gather over 1,500 marketing and digital leaders to explore AI’s transformative impact on brand discovery and customer connection. The event, hosted by Sitecore, a leader in digital experience platforms, will feature keynotes from Paul Roetzer, founder of SmarterX and the Marketing AI Institute, and Jesse Cole, founder of the Savannah Bananas, to address how marketers can navigate the evolving landscape of digital engagement with AI and human-centered strategies.
Quick Intel
AI Reshaping Marketing and Brand Discovery
The rapid evolution of internet traffic is transforming how customers discover brands, challenging marketers to adapt. Paul Roetzer, a leading voice in AI for marketing, will keynote on how agentic intelligence enables precision techniques like programmatic account-based marketing (ABM) at scale. As Eric Stine, CEO of Sitecore, states, "The shape of internet traffic continues to change at lightning pace, transforming discovery and challenging brand experience. Agentic intelligence allows marketers to unlock the power and the potential of precision marketing techniques – like programmatic ABM – at scale, and to ensure experiences are context-aware, personal and relevant across every channel so you can reach every customer where they live today: in the summaries and social feeds that are rapidly replacing search and click." Roetzer’s insights will guide marketers on using AI to deliver personalized, context-aware experiences across channels.
Navigating the Shift to Intelligent Discovery
The collapse of traditional search and the rise of AI agents are redefining digital visibility. Roetzer’s expertise, drawn from his work with over 40,000 registrants in his "Intro to AI" class and his book Marketing Artificial Intelligence, will help attendees move from theory to actionable strategies. Michelle Boockoff-Bajdek, Chief Marketing Officer at Sitecore, notes, "Marketers are facing a wave of change from the collapse of traditional search to the rise of AI agents and intelligent discovery. Paul brings clarity and urgency to this shift. He'll help marketers move from theory to action and show what it really takes to stay visible and relevant in this new era." The Symposium will provide practical tools to stay relevant in a landscape dominated by summaries and social feeds.
Human-Centered Engagement and Loyalty
Complementing Roetzer’s AI focus, Jesse Cole will share his fans-first philosophy, which has transformed the Savannah Bananas into a model of customer loyalty and engagement. This approach aligns with Sitecore’s mission to create meaningful digital experiences, emphasizing human-centered strategies that resonate with audiences. The combination of AI-driven precision and bold, customer-focused innovation reflects the event’s theme of thriving in a new era of speed, scale, and connection.
Sitecore’s Role in Scalable Personalization
Sitecore’s digital experience platform empowers marketers to deliver tailored journeys that enhance engagement and drive results. The Symposium will showcase how its AI-core capabilities enable personalization at scale, helping brands stay competitive. With sessions designed to foster connection and learning, the event equips attendees to lead in the future of digital experience.
Sitecore Symposium 2025 offers a critical opportunity for marketing leaders to gain actionable insights and prepare for the next wave of digital transformation. By blending AI innovation with human-centered strategies, the event positions attendees to create impactful, personalized experiences that connect brands with their audiences in a rapidly changing world.
About Sitecore
Sitecore creates digital experiences so powerful they connect the world. Our digital experience platform makes it simple for marketers to reach, engage, and serve customers with tailored journeys that make their stories relevant. With AI at the core, Sitecore transforms content delivery, drives engagement, and unlocks personalization at scale, redefining what's possible in digital experience. Learn more at sitecore.com.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.