SHOPLINE, the global commerce platform trusted by over 600,000 merchants, has announced a new partnership with Hive Analytics, a performance marketing and growth strategy agency specializing in fractional marketing teams. This collaboration combines SHOPLINE's robust commerce infrastructure with Hive Analytics' expertise in acquisition, conversion rate optimization (CRO), and retention to support brands from store setup to sustainable scaling in regions including the U.S., MENA, GCC, and APAC.
Quick Intel
Integrated Solution for Growth-Stage Brands
The partnership enables consumer brands to launch or migrate to SHOPLINE with an optimized, growth-focused configuration backed by Hive Analytics' dedicated fractional teams. Services encompass streamlined execution, UX-led CRO, performance marketing across the funnel, scalable retention approaches, and localized market insights.
Christopher Yang, Co-president of SHOPLINE, highlighted the synergy: "Brands today need both the right technology foundation and the right growth engine," said Christopher Yang, Co-president of SHOPLINE. "Hive Analytics embeds directly into a brand's marketing function, giving them the expertise and speed required to scale effectively. Pairing their model with SHOPLINE's infrastructure creates a clear runway for predictable, long-term growth."
Full-Stack Growth Beyond Traditional Integrations
Unlike standard agency-platform ties centered on technical connections, this collaboration positions Hive Analytics as an extension of brand marketing operations. With over 60 eCommerce specialists, Hive can assemble plug-and-play teams in as little as two weeks, delivering measurable results without long-term commitments.
Adam Mayhew, head of business development at Hive Analytics, emphasized alignment: "Our approach has always centered on operating as an extension of the brand itself," said Adam Mayhew - head of business development at Hive Analytics. "SHOPLINE's flexible, scalable infrastructure matches the way we drive performance, allowing us to deliver full-stack growth on a platform built for global expansion."
Primarily serving growth-stage brands from post-seed to Series A, as well as established ones modernizing or entering new markets, the partnership covers diverse sectors including fashion, beauty, food and beverage, consumer tech, health and wellness, subscriptions, and fintech.
This strategic alliance equips brands with a comprehensive path to global eCommerce success, blending advanced technology with embedded marketing expertise for accelerated, sustainable growth.
About Hive Analytics
Hive Analytics is a top-tier performance marketing agency utilizing an innovative technique of Fractional Marketing teams to drive ecommerce growth. The company relies on data science, advanced e-commerce tools, and expert talent to unlock maximum profitability for its 200+ clients and solve the challenges of e-commerce.
About SHOPLINE
Founded in 2013, SHOPLINE is a leading global commerce Software-as-a-Service (SaaS) provider, empowering brands and retailers to build, launch and scale their business around the world. SHOPLINE offers a fully integrated platform that provides merchants with solutions such as ecommerce, POS, social commerce, omni-channel marketing, B2B management, and more. Brands are also empowered to create custom integrations and unique shopping experiences with SHOPLINE's open platform architecture, comprehensive APIs, and extensive global partner network. SHOPLINE is headquartered in Singapore with over 2000 employees operating globally.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.