Semify, a white-label digital marketing software platform, has acquired Dragon Metrics, an international SEO, AI, and PPC reporting software company based in Hong Kong. The strategic acquisition is designed to accelerate Semify's AI optimization (AIO) capabilities and significantly expand its global market reach by integrating Dragon Metrics' world-class reporting technology and expertise in non-Google search markets like China, Japan, and Korea.
Semify acquires Dragon Metrics, an international SEO/AI/PPC reporting platform.
The acquisition expands Semify's global capabilities, especially in Asian markets (China, Japan, Korea).
Dragon Metrics co-founder Simon Lesser joins Semify as Chief Product Officer.
The move accelerates Semify's AI Optimization (AIO) services and product development.
Semify's resellers will gain access to enhanced, enterprise-grade reporting features.
Dragon Metrics will continue as a standalone brand for its existing customer base.
This acquisition marks a strategic step for Semify to bolster its AI Optimization (AIO) offerings and international presence. Dragon Metrics brings over a decade of expertise in global SEO and paid advertising reporting, with specialized support for massive non-Google search ecosystems. By integrating this technology and talent, Semify aims to provide a more comprehensive suite of AI-driven optimization and measurement tools to its partners and their clients worldwide.
“This acquisition represents a pivotal moment in our evolution toward comprehensive AI optimization services with best-in-class reporting software,” said Patrick Briggs, CEO of Semify. “Dragon Metrics brings not only world-class reporting technology but also deep expertise in international markets that will be crucial as AI optimization expands globally. Simon’s vision for AI-powered SEO, PPC, and social advertising reporting perfectly aligns with our AIO strategy."
As part of the acquisition, Dragon Metrics co-founder and CEO Simon Lesser will assume the role of Chief Product Officer at Semify, leading the company's AI optimization product strategy. The Dragon Metrics engineering team will merge with Semify's existing technology group. This integration is intended to enhance Semify's white-label platform, giving its reseller partners access to advanced reporting, content editing, and keyword research capabilities that could eliminate the need for multiple disparate software tools.
“Joining forces with Semify allows us to take Dragon Metrics to the next level by combining our international reporting expertise with Semify’s proven white-label fulfillment model,” said Simon Lesser. “Our clients will now have access to full-service digital marketing execution, while Semify's partners gain access to enterprise-grade reporting capabilities that rival any platform in the market.”
The transaction occurs as the digital marketing industry undergoes rapid transformation with the rise of AI-powered search experiences. Semify's pioneering AIO methodology, combined with Dragon Metrics' existing capabilities in tracking AI search overviews and international performance, positions the combined entity to help clients navigate this shift. Dragon Metrics will continue to operate as a standalone brand for its current customers, with additional engineering support and optional white-label fulfillment services available.
The acquisition of Dragon Metrics equips Semify with critical international reporting technology and expertise, enabling the company to offer a more powerful, globally-aware platform for AI-driven digital marketing optimization to its network of agency partners.
About Semify
Semify is a leading white-label digital marketing platform that helps organizations scale their SEO, PPC, and AI Optimization services. Founded in 2009, Semify enables growth by plugging directly into existing ecosystems, consolidating marketing stacks, and supporting product fulfillment without requiring changes to current operations. Semify’s unique blend of expert service from a US-based team and cutting-edge software platform with enterprise API enables efficient service delivery at scale. The company is pioneering AI Optimization (AIO) methodologies and is renowned for its commitment to constant innovation in the white-label digital marketing space and providing its partners with best-in-class marketing solutions.
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