ROI Rocket, a leader in B2B panel data quality, has partnered with Qualtrics, the pioneer in experience management, to integrate verified B2B panels with Qualtrics Edge Audiences synthetic capabilities. This collaboration enables faster, more scalable research while preserving the accuracy of traditional methods for B2B insights.
Quick Intel
The partnership combines ROI Rocket's verified professional panels—built on rigorous recruitment, CATI methodologies, and panel management—with Qualtrics' advanced synthetic technology. This allows researchers to deliver broader, more reliable insights at accelerated speeds without compromising data quality essential for high-stakes B2B decisions.
Qualtrics research highlights strong momentum in AI for market research: 94% of senior leaders view AI as a competitive advantage. The synthetic approach addresses key limitations in B2B, where AI model performance depends heavily on training data quality. ROI Rocket's access to real business decision-makers strengthens the synthetic realm.
"Synthetic research in B2B has been limited by a fundamental reality: AI models are only as good as the data used to train them," said Tim Wilson, Senior Partner at ROI Rocket. "We built our reputation on verified access to real business decision-makers. Partnering with Qualtrics allows us to extend that strength into the synthetic realm—delivering B2B insights that are faster and more scalable without sacrificing the quality our clients rely on. This is a defining step in ROI Rocket's commitment to lead the market in human + synthetic B2B research."
"Research teams using purpose-built AI for market research have greater business impact and win more budget," said Ali Henriques, Executive Director of Qualtrics Edge. "This partnership brings the speed, scale, and efficiency of trusted synthetic research to ROI Rocket's complex, verified B2B audiences to deliver critical insights modern businesses need to succeed."
The partnership was discussed on the Signal & Noise Podcast, featuring Qualtrics leaders Ellen Houston and Jordan Harper alongside hosts Brian Lamar and Andrew DeCilles. The episode examined how merging verified human data with AI synthetic capabilities provides deeper insights while upholding standards for sophisticated clients.
Clients can now design hybrid research programs within a unified platform, applying human samples for in-depth profiling and synthetic extensions for rapid testing, niche targeting, or ongoing tracking. Qualtrics' fine-tuned model, trusted by organizations like Dollar Shave Club, Gabb Wireless, and Booking.com, enhances accuracy significantly over general-purpose AI.
This integration advances B2B synthetic research, offering researchers versatile tools to meet modern demands for speed, scale, and precision in market intelligence across technology, healthcare, financial services, and manufacturing.
The ROI Rocket-Qualtrics partnership is effective immediately.
About ROI Rocket
ROI Rocket is a leading provider of Consumer, B2B, and Healthcare panel data, technology, and market research services, delivering high-quality audience insights to Fortune 500 companies, management consulting firms, research organizations, and investors worldwide. With deep expertise in complex B2B recruitment, CATI methodologies, and panel management, ROI Rocket enables sophisticated market intelligence programs across industries including technology, healthcare, financial services, and manufacturing.
About Qualtrics
Qualtrics is trusted by thousands of the world's best organizations to power exceptional customer and employee experiences that build deep human connections, increase loyalty, and drive business success. Leveraging advanced AI and specialized experience agents, Qualtrics enables businesses and governments to proactively engage customers and employees in personalized ways across every channel and touchpoint.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.