Quickplay has launched Quickplay AI Studio, a generative AI-powered platform that transforms broadcasters’ and streamers’ content libraries into engaging short-form assets for platforms like TikTok, YouTube, and Meta. By addressing metadata blind spots and automating workflows, AI Studio enhances content discovery, personalization, and monetization, meeting the demands of today’s social-first audiences.
Quickplay AI Studio automates short-form content creation with AI
Targets platforms like TikTok, YouTube, and Meta for maximum engagement
Eliminates metadata blind spots and streamlines content workflows
Enhances discovery, personalization, and contextual advertising
Integrates with Gemini, Amazon Bedrock, and Twelve Labs
To be showcased at IBC 2025 for broadcasters and streamers
Quickplay AI Studio leverages generative AI to extract key moments from vast content archives, automating the creation of short-form clips. “The creator economy and short-form social platforms have transformed audience engagement, and broadcasters are looking for practical ways to meet the expectations of an always-on, social-first consumer,” said Paul Pastor, Co-Founder and Chief Business Officer at Quickplay. This platform enables broadcasters to deliver dynamic, immersive experiences while maximizing library value.
Broadcasters often face challenges like metadata blind spots, manual clipping, and multi-platform optimization. AI Studio eliminates these bottlenecks with end-to-end workflow orchestration. “Quickplay AI Studio is not just AI hype; it’s a working, in-market system that delivers immediate ROI,” said Juan Martin, Co-Founder and CTO, Quickplay. The platform ensures efficient content production and distribution, driving subscriber acquisition and retention.
The platform’s features include AI metadata enrichment for advanced personalization, moment identification for trending content, smart verticalization for precise editing, and flexible publishing across owned and social platforms. Its API-based orchestration integrates with existing CMS and MAM systems, injecting rich metadata to enhance search and monetization capabilities.
With nearly two-thirds of the global online population consuming short-form video daily, compared to 47% for broadcast TV, AI Studio aligns with social algorithms prioritizing frequency and consistency. Its compatibility with leading AI tools like Gemini and Amazon Bedrock ensures broadcasters can deliver content that resonates with modern audiences, boosting engagement and revenue.
Quickplay AI Studio, set to be demonstrated at IBC 2025, builds on the success of Quickplay Shorts, empowering broadcasters and streamers to stay competitive in the creator economy with intelligent, scalable content solutions.
Quickplay is leading cloud transformations of OTT and in-home experiences for pay-TV, telcos, and MVPDs. The company's cloud-native platform leverages a transformative open architecture for unparalleled performance in delivering premium video, handling complex use cases, and scaling to millions of viewers.
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