The marketing landscape is being fundamentally reshaped by the emergence of agentic AI, which moves beyond simple task automation to orchestrate intelligent, real-time customer experiences. To spotlight the leaders of this shift, Qualified, the leader in agentic marketing and creator of the Piper AI SDR, has announced its inaugural "30 Agentic Marketers to Watch" list for 2025. The list recognizes visionary marketers from companies like Okta, OpenAI, and ServiceNow who are leveraging AI agents to redefine B2B pipeline generation and drive measurable business growth in the autonomous era.
Quick Intel
Qualified releases its first "30 Agentic Marketers to Watch" list for 2025.
The list features CMOs from leading firms like Okta, OpenAI, Adobe, and Box.
Honorees are recognized for using AI agents to generate pipeline and increase conversions.
Agentic marketing uses AI for real-time, cross-channel engagement and workflow orchestration.
25% of companies using GenAI are expected to launch agentic AI pilots this year.
A virtual Agentic Marketing Summit will be held on November 18th.
Recognizing a Marketing Revolution
Agentic marketing is characterized by the use of dynamic AI agents that leverage data for hyper-scale, on-demand engagement across multiple channels. This approach is gaining significant traction, with industry analysis predicting that 25% of companies using Generative AI will launch agentic AI pilots this year. The marketers on this list are being recognized for going beyond content generation; they are deploying AI to automate campaign orchestration, qualify leads, and personalize content at scale, demonstrating quantifiable impact on pipeline growth and conversion rates.
“Agentic marketing isn’t just another innovation—it’s a revolution,” said Kraig Swensrud, Founder and CEO of Qualified. “AI agents are rewriting the rules of pipeline generation, fueling nonstop growth, laser-focused engagement, and next-level efficiency. The marketers on this list aren’t following the playbook—they’re authoring the next chapter of marketing itself.”
Spotlight on Industry Trailblazers
The list includes senior marketing leaders who are embedding agentic AI into their company's core strategies. Honorees such as Kate Rouch of OpenAI are powering industry-leading agents with the company's own models, while Colin Fleming of ServiceNow is leveraging AI to help customers proactively solve problems. Other notable names include Shannon Duffy of Okta, Tricia Gellman of Box, and Rachel Thornton of Adobe, all of whom are recognized for their thought leadership and the measurable outcomes delivered through their AI initiatives.
The selection criteria prioritized individuals with a proven track record of deploying AI agents for marketing workflows, demonstrating business impact, and showing leadership in the ethical application of AI. This list aims to annualize the recognition of innovators who are redefining marketing through the power of agentic AI, with submissions for the 2026 cycle opening later this year.
Qualified is the Agentic Marketing Platform with the world’s #1 leading AI SDR agent, Piper. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands such as Adecco, Asana, Box, Brex, Cision, Demandbase, Emplifi, Lattice, Sun Chemical, and Veeam, and more, Qualified is redefining how companies generate pipeline in the age of AI. Rated as the #1 AI SDR Agent on the G2 Leader Quadrant, with over 1,500 five-star reviews on G2 and the Salesforce AppExchange, Qualified is the trusted agentic marketing solution for B2B companies looking to maximize efficiency and pipeline generation. For more information, visit qualified.com.
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