Proper Propaganda, a forward-thinking technology PR agency, has reported its most successful CES to date at CES 2026. The agency facilitated more than 130 Tier-1 media interactions and helped clients secure over 500 combined media and influencer placements across broadcast, print, digital, and international channels. These results delivered sustained visibility in high-authority global outlets while strengthening long-term discoverability for participating brands in AI-powered search and large language model systems.
Quick Intel
CES 2026 served as a high-stakes proving ground for consumer technology brands amid over 4,100 exhibitors vying for limited media attention. Proper Propaganda approached the event strategically, viewing it as a building block for sustained U.S. market expansion rather than a standalone press opportunity. By securing widespread, consistent coverage in trusted outlets frequently referenced by AI search systems, the agency helped clients establish long-term authority and relevance in evolving discovery environments.
"Our strategy with CES is to start early and view it as a building block for the year, not a one-off moment," said Jackson Wightman, Founder of Proper Propaganda. "The work that happens before the show determines whether CES becomes noise or a real inflection point for a brand."
The agency's pre-show preparation included category analysis, timing recommendations, narrative refinement, CES Innovation Awards submissions, media asset creation, and targeted outreach. On-site execution involved booth coordination, live demonstration support, and participation in key events such as CES Unveiled Las Vegas and Pepcom - Digital Experience! This ensured high-quality, consistent engagement across demanding schedules.
"This year more than ever, we are viewing media coverage gained at CES as assets for memory making," Wightman continued. "In the AI search era, every article becomes part of the corpus that language models reference. We were pleased to see our clients maintain consistent narratives while landing in high-authority outlets, and we are already seeing measurable gains in LLM presence as a result."
Proper Propaganda's modern PR model—blending brand narrative development, classic and performance PR, influencer relations, and AI search optimization (GEO)—enabled clients to navigate CES effectively and emerge with assets that extend far beyond the show floor.
About Proper Propaganda
Proper Propaganda is a technology PR agency, known for a modern approach to the craft. The firm works with global tech companies to build long-term visibility, credibility, and brand equity, particularly for brands entering or expanding in the U.S. market. The agency blends Brand Narrative Development, Classic PR, Performance PR, Influencer Relations, and AI Search Optimization (GEO) into a cohesive strategy. Proper Propaganda emphasizes senior-level involvement on every account and aligns a meaningful portion of its fees to outcomes, addressing transparency and return-on-investment challenges common in traditional PR models. It supports clients across consumer technology, hardware, AI, deep tech, robotics, and mobility.
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