Poggio, the customer context engine for agentic revenue, and Highspot, the leading agentic platform for go-to-market (GTM) performance, have announced an integration that embeds Highspot content into Poggio Points of View (POVs). This enhances Poggio POVs, enabling enterprise revenue leaders to gain deep insights into customer challenges and equip sellers and AI agents with optimal sales plays, delivering targeted solutions and value messages to key executive stakeholders.
The integration fortifies Poggio's role as a data foundation and customer context engine for agentic revenue, building on connections to CRM solutions like Salesforce, data warehouses, and other GTM platforms—directly or via Model Context Protocol (MCP). Poggio POVs facilitate modern GTM orchestration at scale, promoting process adherence, sales excellence scaling, and accelerated growth toward AI-native enterprises. This aligns with enterprise needs for AI-powered sales tools that transform customer insights into actionable strategies in revenue operations.
Highspot's content integration ensures sellers and AI agents access precise materials tailored to customer priorities, fostering consistent value-led engagements in every opportunity. Poggio's configurable setup adapts to unique GTM motions and value frameworks, using POV fit analysis to rank accounts by solution efficacy against real challenges. This supports continuous account prioritization, coverage modeling, territory planning, and insight-to-action workflows, ensuring sellers, systems, and agents communicate in customer language, prioritize value, and accelerate purchases.
Setup is streamlined: revenue operations and sales enablement leaders connect via Highspot API key, allowing Poggio POVs to proactively incorporate relevant content like positioning, messaging, value frameworks, case studies, and compete battlecards. The Poggio workspace includes citations to Highspot sources, equipping teams with comprehensive context for effective sales plays in agentic AI environments.
"Our integration with Highspot builds on Poggio's extensibility to CRM solutions like Salesforce, the data warehouse, and other enterprise revenue platforms—both directly and through MCP (Model Context Protocol)—as the data foundation and customer context engine for agentic revenue," said Connor Doyle, co-founder & CTO Poggio. "Poggio POVs power modern GTM orchestration at scale, enabling revenue leaders to drive process adherence, scale sales excellence, and accelerate growth across the entire GTM—all while powering the path to the AI-native enterprise."
"Highspot's integration with Poggio puts the right content in the hands of sellers and agents so they have deep customer context and guidance to consistently lead with value in every opportunity," said Chris Penner, VP of Business Development and Global Alliances, Highspot. "This latest integration continues to build on our approach of making AI a teammate that turns strategy into action for our customers."
This collaboration empowers enterprise revenue teams with unified intelligence, bridging customer context and GTM content to optimize sales outcomes and AI agent performance. For demonstrations of Poggio POVs in driving business transformation, explore poggio.io or the Poggio booth at Dreamforce in the Sales Lodge of Lodge Village on the second floor of Moscone West from October 14-16, 2025. Learn more about Highspot at highspot.com.
Purpose-built for revenue organizations,Poggio delivers comprehensive, real-time intelligence with tailoredPoints of View (POVs) for every account to help revenue leaders understand customer priorities and position sellers, systems, and agents to solve them. Poggio powers modern GTM orchestration at scale to drive process adherence, scale sales excellence, and accelerate growth. Poggio is easily configurable to map to an organization's GTM motion with POV fit analysis that stack-ranks accounts based on solution strength in solving customer challenges. Poggio enables continuous account prioritization, coverage modeling, territory planning, and insight to action that aligns sellers, systems, and agents on the right deals and best sales plays—so they speak in the customer's language, lead with value, and attach to the customer's top priority. Poggio POVs are fully extensible via bidirectional integrations with CRM solutions, data warehouses, and other tools to serve as a unified system of intelligence with a real-time view of every customer. Backed by Accel Partners and Spark Capital, Poggio is trusted by global enterprises to power their digital transformation as the data foundation and context engine for agentic revenue.
Highspot is the leading agentic platform for go-to-market performance, powered by Nexus™, our AI and analytics engine. Highspot acts as an AI-powered extension of your team—transforming every signal, spoken, shared, or shown, into real-time actions tailored to each role. Highspot ensures your salespeople show up smarter. Your marketers double down on what performs. Your enablement team scales what works. Because when your people perform at their best, your business does too.
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