Perion Network has announced a strategic integration between its Perion One Platform and Amazon DSP. This collaboration is designed to empower advertisers by combining Perion's AI-powered creative optimization technology with Amazon's first-party audience insights and premium inventory. The goal is to drive stronger, measurable advertising performance across key metrics like attention, engagement, and conversions, particularly for commerce-focused brands.
Perion integrates its Perion One platform with Amazon's Demand-Side Platform (DSP).
The integration merges Perion's AI creative optimization with Amazon's first-party audience data.
It aims to deliver higher-impact advertising and stronger performance metrics for brands.
The move targets commerce and retail verticals where attribution and ROI are critical.
This expands Perion's access to high-intent, commerce-oriented advertising budgets.
The integration is part of Perion's strategy to scale its platform within premium digital environments.
This integration directly addresses advertiser demand for more effective, data-driven creative execution within high-value media environments. By connecting Perion One's dynamic, AI-optimized creative formats with Amazon DSP's scaled reach and first-party insights, the partnership enables brands to create more relevant and impactful advertising campaigns. The synergy is particularly targeted at commerce-centric and retail advertisers who prioritize clear attribution and return on investment.
“The integration with Amazon DSP gives our advertisers what they’ve been asking for: the ability to activate Amazon’s powerful audience insights while leveraging Perion One’s differentiated, AI-driven creative technology,” said Tal Jacobson, Perion’s CEO. “This will accelerate our ability to serve commerce-centric and retail brands, categories where attribution and ROI accountability are critical and where we see strong ongoing demand.”
The Amazon DSP integration represents a significant milestone in Perion's roadmap to scale the Perion One platform. It expands the company's footprint into what it terms "high-intent media environments," providing deeper access to commerce-oriented advertising budgets. This aligns with Perion's overarching full-funnel, omnichannel strategy, which seeks to connect data, creative, and channels across digital advertising. The company has a history of delivering advertising solutions across connected TV (CTV), digital out-of-home (DOOH), retail media, and display.
For marketers, the seamless integration aims to simplify the orchestration of high-impact campaigns across premium digital inventory. By bridging advanced creative technology with a major programmatic demand source, Perion enhances its platform's business value and strengthens its market differentiation. The collaboration underscores the growing importance of unifying sophisticated creative tools with scaled, data-rich media buying platforms to drive measurable business outcomes.
The Perion-One and Amazon DSP integration signifies a convergence of advanced creative technology and scaled audience intelligence, offering advertisers a more potent toolkit to capture consumer attention and drive performance in commerce-focused advertising.
About Perion Network Ltd.
Perion is helping agencies, brands, and retailers get better results with their marketing investments by providing advanced technology across digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative, and channels.
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