Omnicom, a global leader in marketing and sales, has introduced the next generation of Omni, its marketing intelligence platform that serves as the core operating system for the company. This evolution combines Omnicom's Connected Capabilities, premium data and identity assets, and advanced AI into a unified system, enabling clients to seamlessly link strategy, execution, and performance throughout their marketing ecosystem.
Built on the foundation of Omnicom's recent Interpublic acquisition—including Acxiom, Flywheel Commerce Cloud, and Interact—the updated Omni incorporates an expanded agentic AI framework. This platform unifies data, intelligence, and teams to provide a comprehensive view of consumers across media, content, cultural, and commerce signals.
"Omni connects the full breadth of modern marketing—audience insight, creativity, media, and commerce—into a single, open, and adaptive platform with the clearest view of consumer identity across the entire marketing ecosystem," said Duncan Painter, CEO, Omni. "But its power comes to life through our people. Omni is built to support strategists, creatives, analysts, investment managers, media and commerce traders, and client leaders in doing their best work, not to replace their judgment or imagination."
The platform addresses challenges in the Age of Influence by reducing friction in legacy approaches and providing clarity through a shared consumer and performance view. Key strengths include Acxiom RealID™ for ethically sourced identity resolution, real-time commerce signals from Flywheel, and advanced ID-less solutions.
Omni emphasizes creativity amplification with AI tools that accelerate production while maintaining originality, leading to significant time and cost efficiencies. Its universal workflow streamlines end-to-end processes from insights to measurement, fostering collaboration without manual silos.
"Omnicom's competitive advantage comes from our unmatched Connected Capabilities, and Omni takes them to an entirely new level," said John Wren, Chairman and CEO, Omnicom. "Our Capabilities will do their best work when they operate on a unified, intelligent platform that breaks down silos, unites teams and systems, and enables them to achieve unprecedented precision and speed. By connecting every element of marketing and sales—from audience insight to sales activation—Omni empowers brands to deliver measurable growth with greater impact."
Additional advantages encompass transparent AI for insight recommendation with human control, and flexible integration that respects client martech investments and regional needs.
Omni represents a human-centered advancement in marketing intelligence platforms, designed to enhance expert work in media planning, commerce activation, and precision marketing while driving real-time, measurable business growth.
About Omnicom
Omnicom (NYSE: OMC) is the world's leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni, Omnicom's Connected Capabilities unite the company's world-class agency brands, exceptional talent and deep domain expertise across media, commerce, precision marketing, advertising, production, health, public relations, branding and experiential to address clients' critical growth priorities and deliver sustainable growth.
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