Next PR, an integrated public relations firm, has announced the debut of its AI Optimization Services, designed to help brands maintain visibility and authority within AI-driven search results and large language models (LLMs). This move addresses the critical need for brands to be recognized as credible sources by AI tools, with the firm noting that 96% of AI citations originate from PR content.
Quick Intel
Next PR launched AI Optimization Services for AI-driven search and LLMs.
The service ensures client messaging appears as top answers in AI tools like ChatGPT.
It includes Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Services include share-of-model analysis, citation tracking, and sentiment analysis.
The goal is to help brands build trust and visibility in the new era of AI search.
The firm cites that 96% of AI citations come from PR content.
The Central Role of PR in AI Search
As large language models become a primary tool for information discovery, a brand's success is increasingly dependent on its content being recognized as credible and authoritative by AI. This shift requires a new approach to public relations, moving beyond traditional media placements to actively optimizing for AI visibility. Nicole Paleologus, managing director at Next PR, said: "With LLMs now guiding how people discover and evaluate companies, brand success depends on content that AI recognizes as credible and authoritative. By optimizing PR strategies for AI, Next PR is guiding brands on how to stay visible, build trust and ensure their narratives rise to the top in this new era of search."
A Comprehensive Suite of AI Services
The new service offering provides a full range of capabilities to analyze and improve a brand's AI footprint. This includes using AI tools to reverse-engineer user queries into story pitches, conducting website audits for AI optimization, and performing detailed share-of-model and citation analyses to understand a brand's presence against competitors. Core technical services include Answer Engine Optimization (AEO) to secure placements as direct AI answers and Generative Engine Optimization (GEO) to appear in AI-generated summaries.
Moving Beyond Traditional Metrics
The offering represents a significant evolution in PR measurement. By focusing on AI citation analysis and sentiment within LLMs, Next PR is helping clients quantify their authority in a new digital landscape, ensuring their narratives are accurately represented where people are increasingly starting their research.
This strategic expansion positions Next PR at the forefront of a major industry shift, helping brands adapt their communication strategies to remain visible and authoritative as AI reshapes the fundamentals of information discovery.
Next PR is an award-winning public relations firm with one major focus: results. The firm is agile, fresh and hyper-focused on helping clients achieve their next big PR goals. Next PR is proud to boast the best and brightest minds from coast to coast, but more than that, it brings the fun – and the motivation – every single day. The company has been selected as a Top Place to Work by PR News, has been named to PRNEWS' Agency Elite Top 120 list for seven consecutive years, is Great Place to Work® certified and is a 10-time honoree as a Best Adoption-Friendly Workplace by the Dave Thomas Foundation. Team members are consistently selected as PR Rising Stars and Communicators of the Year. Founded in 1978, the firm has evolved with footprints in Chicago, Denver, San Francisco, Philadelphia and Colorado Springs.
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