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Minute Media, a leading global technology and sports content company, has acquired VideoVerse to create a comprehensive 360-degree solution for rightsholders, leagues, teams, publishers, and marketers, integrating Magnifi's AI-driven platform for real-time sports highlight generation and distribution.
The acquisition of VideoVerse by Minute Media marks a pivotal step in transforming sports content delivery, combining Magnifi's advanced AI capabilities with Minute Media's distribution network. This deal, valued at approximately $200 million, enables a fully integrated pipeline from content creation to monetization, benefiting global rightsholders and publishers. By leveraging Magnifi, organizations can now efficiently produce and share compelling short-form videos, addressing the demand for instant fan engagement in the fast-evolving sports media landscape.
VideoVerse’s flagship product, Magnifi, is an AI-driven SaaS platform that redefines how sports moments are captured and disseminated. Utilizing computer vision, natural language processing, and machine learning, Magnifi analyzes visual and audio elements to identify crucial game events in real time, generating highlights faster than traditional methods. Clients such as the Portuguese Football Federation, Danish Leagues, Willow TV, ECHL, Pro Panja League, and Singapore Soccer7s benefit from streamlined distribution across digital channels, including multilingual subtitling and automated metadata. This technology not only boosts viewership but also enhances ROI through targeted content delivery.
The partnership aligns perfectly with Minute Media's vision to lead in sports technology, following its $150 million acquisition of STN Video and expansion into brands like Sports Illustrated and The Players’ Tribune. “This is a defining moment in VideoVerse’s journey. Our core belief is that AI should empower sports media rights-holders to unlock greater value from their content. Partnering with Minute Media not only accelerates our global vision but also amplifies our ability to serve rights holders and publishers globally, while reshaping how short-form content is delivered and monetized in real-time to fans everywhere. Together, we will unlock powerful synergies from AI-powered creation to distribution to monetization,” said Vinayak Shrivastav, Co-founder and CEO of VideoVerse.
Meghna Krishna, Chief Revenue Officer at VideoVerse, added, “We explored interest from several top-tier players in the global sports and media space, but joining forces with Minute Media felt like a natural alignment. It was a strategic choice; carefully considered after evaluating the market landscape and identifying the strengths we each bring to the table.”
“We are thrilled to bring the passionate teams and robust capabilities of VideoVerse into the Minute Media family to bring teams and leagues a full-stack solution from creation to distribution to monetization. In addition, with VideoVerse’s technologies, Minute Media’s owned & operated brands, partners, and clients will experience and have the very best in AI-powered creation,” said Asaf Peled, Founder and CEO of Minute Media.
VideoVerse’s integration will drive enhancements across Minute Media’s platforms, including STN Video for leagues and innovative formats for owned brands. Backed by investors like Venture East, Moneta Ventures, Alpha Wave Global, Audacity, Evolvence India, Bluestone Equity Partners, and 9Unicorns, VideoVerse’s growth underscores the potential of AI in sports tech. The companies plan continued investments in next-generation AI video capabilities, expanding their footprint in markets like India and beyond to pioneer real-time content solutions.
This acquisition solidifies Minute Media's position as a sports tech powerhouse, empowering stakeholders to capitalize on AI for sustainable growth and fan-centric experiences in the global sports content ecosystem.
Magnifi, with its award-winning technology, has found a strong product-market fit in serving enterprises across numerous industries — OTT players, broadcasters, sports clubs and leagues, marketing agencies, e-gaming platforms, schools, colleges, and more. Magnifi is building the next-generation video editing ecosystem, addressing a broad range of use cases in the post-production process. The company specializes in generating instant key moments and auto-sized short videos, enabling content rights holders to increase their presence and viewership. Magnifi works with global giants like FIFA+, Portuguese Football Federation, Danish Football leagues, Formula E, Mountain West Conference, and other leading sports broadcasters globally.
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