Marketing Evolution, the pioneer in marketing analytics, has secured new growth funding led by existing investor Insight Partners. The capital will accelerate product innovation and go-to-market expansion for the company’s AI-ready data infrastructure, designed specifically to unify, govern, and activate enterprise marketing data across AI-driven and agentic systems.
The funding accelerates Marketing Evolution’s evolution from traditional analytics into foundational AI infrastructure for modern marketing organizations. Built on a marketing-specific ontology, the company’s Mevo platform transforms fragmented data sources into a continuously learning, explainable intelligence layer that powers predictive, generative, and agentic AI applications.
"We're solving the most critical barrier in marketing's AI transformation — building adaptable, reliable data infrastructure," said Stephen Williams, CEO of Marketing Evolution. "This investment moves us beyond measurement to an always-on learning system, providing the data backbone and connective tissue that operationalize AI across the marketing ecosystem."
Mevo already enables enterprises to reconstruct customer journeys, generate synthetic data, and deliver real-time recommendations through an intuitive conversational interface. The upcoming enterprise data platform, set for Q1 2026 release, will further advance this vision by helping brands own and compound their marketing intelligence at scale.
"We're in the early stages of a generational platform shift as AI-native companies help redefine how industries operate," said George Mathew, Managing Director at Insight Partners. "Marketing Evolution is building foundational data infrastructure for the future of marketing analytics, and we believe they are well-positioned to lead in this emerging space."
With this investment, Insight Partners Principal Rajiv Gihwala joins the board alongside Mathew and industry leaders including Andy Frawley (CEO, Data Axle), Lindsay Luger (EIP), and Brett Marchand (CEO, Plus Company).
Built by marketers for marketers, Mevo is the AI operating platform for modern marketing. Mevo transforms fragmented data into real-time intelligence that powers decisions and optimizes ROI.
Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of June 30, 2025, the firm has over $90B in regulatory assets under management. Insight Partners has invested in more than 875 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has a global presence with leadership in London, Tel Aviv, and the Bay Area. Insight's mission is to find, fund, and work successfully with visionary executives, providing them with tailored, hands-on software expertise along their growth journey—from their first investment to IPO.
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