Key Content, a MarketFully company, has introduced Adaptive Creation, an AI-powered technology integrated into the MarketFully.AI platform. This innovation enables marketing teams to efficiently produce high-performing multilingual content at scale, blending AI speed with native editorial precision to generate assets like blogs, ads, press releases, and SEO articles tailored for diverse languages and markets.
Adaptive Creation addresses multilingual content challenges by leveraging machine efficiency for initial drafts, followed by native editor review for humanization. This ensures content resonates culturally, maintains brand tone, and optimizes for SEO and audience engagement, transforming static production into dynamic, market-specific assets.
The technology prioritizes brand voice consistency across markets, builds SEO-optimized briefs for discoverability, incorporates native reviews for cultural nuance, and facilitates collaborative tools like co-editing and glossaries. These elements empower teams to deliver resonant content across languages, channels, and formats without quality trade-offs.
"By creating content natively in-market, marketers gain stronger audience engagement and improved SEO performance so that they can deliver more credible campaigns—all while reducing costs and accelerating workflows compared to traditional agency models," said Evan Kramer, CEO of MarketFully. "CMOs are under pressure to deliver more content across more markets than ever, and they're in need of a means to scale multilingual content without sacrificing quality."
"Marketing teams need to move fast, but they can't afford to compromise on quality or cultural credibility," said Kaj Malinowski, Vice President of Product Management at MarketFully. "Adaptive Creation empowers marketers to create highly resonant content for all markets, languages, channels and content formats at scale."
As part of the InContent Marketing™ solution, Adaptive Creation complements MotionPoint's Adaptive Translation and Transcreation, offering a unified approach from creation to adaptation. This flexibility allows brands to select optimal methods per campaign, enhancing global digital experiences. For details, visit keycontent.com/technology/adaptive-creation.
MarketFully is the first purpose-built multilingual marketing platform designed to deliver InContent Marketing™—digital marketing that is InLanguage, InCulture, and InMarket. As the parent brand of MotionPoint, GetGloby, and Key Content, MarketFully unites translation technology, AI-driven transcreation, and multilingual content marketing services into a single, integrated platform. By combining innovative technology with human expertise, MarketFully empowers brands to create, optimize, and scale digital experiences that drive authentic connections across global and domestic markets. For more information, visit www.marketfully.com.
Key Content is a leading multilingual content marketing agency specializing in creating impactful digital content for global audiences. With expertise in SEO, editorial content, and digital storytelling, Key Content helps brands connect authentically with audiences in over 80 markets. To learn more, visit www.keycontent.com.
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