MahaloHub has introduced the Predictive Resonance Score™ (PRS), an AI-powered metric integrated into its Clarity platform that enables marketing teams to gauge how effectively a message or creative concept will connect with audiences prior to production or media investment. In an industry where 70% of CMOs express low confidence in creative performance pre-launch, PRS provides a fast, cost-efficient alternative to traditional focus groups and research studies.
Quick Intel
PRS leverages multimodal AI to evaluate real human responses rather than relying on self-reported feedback. It measures six scientifically validated dimensions: Cognitive Resonance (clarity and ease of processing), Emotional Intensity (depth of feeling), Authenticity & Trust (credibility), Intent to Amplify (likelihood to share), Engagement & Interest (attention hold), and Emotional Valence (positive or negative direction). The resulting composite score, ranging from 0 to 100, predicts overall resonance while sub-scores pinpoint specific improvement areas such as simplifying language, adjusting tone, or enhancing emotional appeal.
This approach addresses significant industry challenges, including annual global losses of up to $245 billion on ineffective advertising. By providing independent, third-party validation of creative potential, PRS helps teams launch with greater certainty, protect budgets, and accelerate ROI through data-driven refinements.
"Creative decisions used to be driven by intuition: 'we think this will work,'" said Patrick Rooney, Founder & CEO of MahaloHub. "The Predictive Resonance Score gives teams an independent, third-party resource to more accurately understand how people react to their message – before they launch, commit budget, or lose the chance to adjust. That's the difference between launching campaigns with the confidence they'll be successful, versus hoping they will."
"Surveys tell you what people say. The Predictive Resonance Score™ shows how they react," Rooney said. "That is the difference between guessing and knowing."
The platform supports speedy, scalable testing for various applications, including message variations, creative directions, headlines and hooks, employer branding statements, PR and crisis communications, product positioning, and recruitment content. Teams gain side-by-side comparisons and actionable recommendations on narrative, tone, clarity, and emotional elements, all delivered in hours rather than weeks.
For brands, PRS enables validation before production spending, reduced media waste, stakeholder alignment, and faster time-to-market. Agencies benefit by strengthening pitches with predictive data, differentiating services, monetizing pre-launch insights, and building client trust through measurable outcomes.
By shifting from "We Think" to "We Know," MahaloHub's PRS establishes a new benchmark for creative confidence, empowering marketing and communications professionals to create content that truly resonates and drives results.
About MahaloHub
MahaloHub is an end-to-end video storytelling and insights platform that makes it easier, faster, and more cost-efficient to capture, analyze, and share authentic customer and employee stories. With built-in capture and editing tools, one-click distribution, and AI-powered resonance insights, MahaloHub helps marketing, communications, and employer brand teams create content that drives measurable results.
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