LiveRamp, the leading data collaboration partner, has announced the expansion of its Data Marketplace to incorporate data and models specifically for AI applications. This development allows clients to license datasets for AI training, access third-party AI models, and soon utilize partners' AI-powered applications and agents, positioning the Marketplace as a centralized, governed hub for AI in marketing and advertising.
The expanded Marketplace addresses key AI needs in advertising by providing seamless, privacy-compliant access to premium, permissioned data. Clients can integrate rich signals across consumer intelligence to enhance model performance, scoring, and real-time decisioning.
Marketers benefit from licensing pre-built AI models, enriching their data without transferring sensitive information. Upcoming features will include direct access to AI agents for audience building, measurement, and media optimization.
"Just as language is now fuel for AI reasoning, consumers and their attributes help AI drive the most effective possible ad targeting. LiveRamp is essential for allowing Chalice AI to do this privately for advertisers, in trusted execution environments like the LiveRamp Clean Room,” said Adam Heimlich, CEO, Chalice.
Vihan Sharma, Chief Revenue Officer, LiveRamp, added, “The ability for AI systems to safely and seamlessly access and leverage premium, permissioned data will redefine how enterprises build intelligence. By increasing access to the world’s most powerful data collaboration network, we can empower the ecosystem with the highest quality signals for superior, responsible performance.”
Data partners gain transparent licensing controls, while the user-friendly interface simplifies deployment for marketers, data scientists, and developers.
This evolution follows LiveRamp's recent AI advancements, reinforcing its role in responsible data collaboration amid growing AI adoption in consumer experiences.
About LiveRamp
LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.
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