Adora, the AI-native performance marketing platform, announced that Lauren Weinberg has joined as Board Advisor. Weinberg brings over 20 years of marketing leadership experience, including serving as Chief Marketing Officer at Peloton and Square, where she led global brand transformations and scaled marketing operations.
• Lauren Weinberg joins Adora as Board Advisor
• Brings 20+ years of marketing leadership from Peloton and Square
• Will advise CMOs on AI-driven marketing transformations
• Supports Adora in optimizing campaign speed, efficiency, and brand governance
• Enhances Adora’s role in helping brands execute high-velocity campaigns
• Recognized by Forbes, ADWEEK, and Brand Innovators for marketing excellence
Weinberg will work with CMOs to navigate AI-driven marketing transformation, ensuring that Adora’s solutions meet the operational and creative challenges faced by Fortune 500 companies. As AI reshapes campaign creation, testing, and optimization, her guidance will help brands leverage the platform for integrated and efficient marketing operations.
“Marketing organizations are navigating an unprecedented moment. Return on ad spend is down 50% over five years while AI investment pressure intensifies,” said Marco Matos, Adora's Founder and CEO. “Lauren has successfully led marketing transformation at exactly the scale and complexity our customers face. Her strategic counsel will be invaluable as we help brands move from fragmented marketing operations to integrated, high-velocity campaign execution.”
Weinberg transformed marketing at Square from a performance-focused function into a comprehensive brand and growth engine, launching the company’s first global brand campaign and scaling operations across five countries. At Peloton, she guided the brand’s post-pandemic repositioning, balancing efficiency and creative goals.
“I’ve spent the last 18 months looking closely at AI in marketing. What drew me to Adora is their clear understanding that AI itself isn't the story. It's what AI enables marketers to accomplish,” said Lauren Weinberg. “Marketing teams are drowning in tools and manual work. Adora addresses the operational reality: marketing organizations need to launch campaigns in days, not weeks, while maintaining the control and creative quality that brands require. That's fundamentally an organizational efficiency challenge, and it's exactly what I've spent my career solving.”
Kabir Shahani, Adora's Executive Chairman, noted, “I’ve had the good fortune of seeing Lauren in action at Square and Peloton. There is a reason she is one of the most respected CMOs in America. She brings the caliber of strategic thinking we want representing Adora with customers and informing our own strategy.”
Weinberg has received numerous accolades including Forbes’ “50 Most Entrepreneurial CMOs,” ADWEEK's “Top 18 CMOs,” and Brand Innovators’ “Top Woman in Marketing.” She has served on the Mobile Marketing Association Board and Emory University boards and co-authored Self-Made Boss: Advice, Hacks, and Lessons from Small Business Owners in 2022.
Adora is an AI-native performance marketing platform built specifically for brands that need to activate campaigns at the speed of culture while maintaining governance and brand authenticity. Adora's customers include Brooks Running, Alaska Airlines, Servco, and other Fortune 500 consumer brands. Founded by former Pinterest and Amperity executives, the company is headquartered in Seattle with offices in New York.
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