Jasper, the leading agentic marketing platform, has revealed findings from a Forrester Consulting Total Economic Impact™ (TEI) study, showcasing a 342% return on investment (ROI) and $3.4 million in benefits over three years for enterprises. The study highlights Jasper’s ability to streamline content creation, reduce costs, and ensure brand consistency, enabling marketing teams to meet rising demands for high-quality, scalable content across multiple channels.
Jasper delivers 342% ROI and $3.4M in benefits over three years.
Saves $2.2M in time by automating content creation processes.
Cuts agency spend by $1.1M with efficient in-house production.
Reduces revisions by 50% with brand-aligned, scalable outputs.
Achieves payback in under six months for rapid enterprise value.
Enhances brand governance and fosters AI-driven marketing innovation.
Unlike general-purpose AI tools, Jasper is purpose-built for enterprise marketing, addressing the challenge of producing high-quality content at scale under tight timelines. By integrating deep brand context, agentic workflows, and multi-channel scalability, Jasper enables faster execution, cost reduction, and consistent outputs. The Forrester study notes, “Interviewees said that prior to using Jasper, their organizations relied heavily on manual content creation, disconnected tools, and overburdened teams,” highlighting Jasper’s role in driving efficient, scalable marketing operations.
The TEI study quantifies Jasper’s impact, reporting $2.2 million in time savings through automated content creation and $1.1 million in reduced agency spend by enabling high-quality in-house production. Additionally, Jasper reduces content revisions by 50% with brand-aligned outputs, ensuring consistency across regions and channels. These efficiencies result in a payback period of less than six months, delivering rapid value for enterprises.
Old Dominion Freight Line, a leading North American motor carrier, exemplifies Jasper’s value. Facing economic pressures and content demands, the company adopted Jasper to streamline its content lifecycle. Dick Podiak, Vice President of Marketing and Communications, stated, “Since bringing the platform on board, we’ve been able to quickly and consistently produce high-quality, industry-relevant content that stays true to our brand voice.” Jasper improved Old Dominion’s search rankings, blog engagement, and content creation speed, reinforcing its strategic role in building customer trust.
Jasper empowers nonwriters to produce on-brand content and fosters AI fluency across teams, creating a future-ready marketing culture. Its scalability and compliance features make it a trusted solution in regulated industries like financial services and life sciences. The platform’s growth, with doubled enterprise ARR, reflects its adoption across B2B and B2C sectors, particularly where brand safety and compliance are critical.
As Timothy Young, CEO of Jasper, noted, “The bigger opportunity is building systems that govern how content is created and scaled.” The Forrester study confirms Jasper’s ability to help enterprises move faster, reduce costs, and deliver measurable impact with consistent, brand-safe content pipelines, positioning it as a vital tool for modern marketing teams navigating resource constraints and high expectations.
Jasper’s platform redefines enterprise marketing by combining automation, governance, and scalability. It empowers teams to deliver high-performing content, drive measurable results, and stay competitive in a fast-evolving digital landscape.
Jasper is the world’s leading agentic platform for marketing, purpose-built to help teams accelerate content production, maintain brand consistency, and scale campaigns across channels. By combining deep brand context, workflow automation, and multi-channel scalability in one solution, Jasper transforms how marketing teams work—powering high-performing content at scale across campaign planning, personalization, localization, and compliance.
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