Inspired Thinking Group (ITG) has announced the integration of Adobe Firefly's generative AI capabilities into its Storyteq Content Marketing Platform (CMP). This strategic enhancement builds on Storyteq's existing AI features by incorporating Adobe's advanced creative and generative models, enabling users to produce high-quality, personalized content faster, more cost-effectively, and at greater scale.
Quick Intel
Inspired Thinking Group is advancing AI-driven content marketing by embedding Adobe Firefly's generative capabilities directly into Storyteq, its flagship content marketing platform and enterprise DAM solution. This move enhances creative output while maintaining efficiency, personalization, and compliance across the content lifecycle.
Empowering Creators with Generative AI Adobe Firefly Services brings industry-leading generative AI models to Storyteq users, enabling seamless text-to-image, image enhancement, and creative generation within the platform. Combined with ITG's Halo Intelligence—an AI layer that analyzes data to recommend the most effective content—users can now produce optimized, highly personalized assets tailored to individual customer interactions.
Leadership Perspective "As Storyteq becomes a foundational backbone to enable AI content management and automation, this integration with Adobe allows Storyteq users to incorporate Firefly Services' generative AI capabilities and models to deliver a seamless experience," said Andrew Swinand, CEO, ITG. "Adobe's acknowledged strength in generative AI gives Storyteq users another great tool out of the box to help create better content faster, more cost-effectively and at scale."
"Pairing Halo Intelligence with gen AI models such as Firefly means users are not only able to create more content for less but also create content that is optimized and personalized to every customer interaction," he added.
Driving Efficiencies Across the Content Journey The integration streamlines key processes including content briefing, workflow orchestration, approval cycles, and regulatory compliance. By unifying generative AI with intelligent automation, Storyteq helps marketers and creative teams reduce costs, accelerate production, and improve content relevance without sacrificing quality or brand consistency.
Storyteq's flexibility supports both enterprise-scale operations with complex multi-brand and multi-region requirements, as well as preconfigured professional editions for faster deployment.
Industry Recognition Gartner has positioned Storyteq as a market leader in content marketing platforms and praised its enterprise DAM capabilities. Last year, Gartner noted that "ITG's AI solutions lead the market" and highlighted Storyteq's unique ability to power the full content lifecycle.
This collaboration with Adobe reinforces ITG's position as a leader in AI-enabled content marketing, helping global brands like Heineken, Microsoft, Samsung, Haleon, and KFC deliver engaging, efficient, and cost-effective marketing at scale.
About ITG
ITG is the leading, AI-enabled Halo content partner to businesses around the world. It eliminates marketing complexity and delivers engaging content at speed and scale to drive business growth and reduce marketing costs. Clients include Heineken, Microsoft, Samsung, Haleon, KFC and more. ITG employs over 2,000 people throughout its global offices; ITG is part of the Bridgepoint portfolio of companies.
About Storyteq
Storyteq is ITG's market-leading AI-enabled Content Marketing Platform and Enterprise DAM. It unifies marketing operations and drives efficiencies across every stage of the content journey, enabling marketers to create more and better content for less. Storyteq's Enterprise solution is configurable to every enterprise's unique way of working, no matter how complex the operation, number of brands or regions in which it operates. It is also available as a preconfigured Storyteq Professional product.
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