Imre, a performance-driven creative agency, the appointment of Lisa Czerwionka as EVP, Media, and Andy Bond as EVP, Experience & Omnichannel within its Precision Experience Practice. These strategic hires reinforce Imre’s mission to integrate media, customer experience, influencer, and data & analytics for optimized brand performance in the digital landscape, particularly in healthcare.
Lisa Czerwionka appointed EVP, Media, with 20+ years in media strategy and rare disease focus.
Andy Bond named EVP, Experience & Omnichannel, specializing in digital health marketing.
Enhances Imre’s Precision Experience Practice for unified, data-driven campaigns.
Leverages AI tools like Imre Conversation Converter for healthcare innovation.
Strengthens Imre’s position as a leading agency for healthcare brand visibility.
Aligns with practice lead Maryann Kuzel for agile, real-time strategies.
Lisa Czerwionka brings over 20 years of experience in media strategy, omnichannel marketing, and pharmaceutical leadership, with a focus on rare disease, oncology, and neurology. She has managed multimillion-dollar media budgets and led first-to-market programs with partners like Meta, Google, and PulsePoint. "Joining Imre and the Precision Experience Practice is an incredible opportunity," said Czerwionka. "I was drawn to Imre’s reputation for creative energy, strategic thinking, and collaborative culture." Her strategic vision will drive Imre’s media and integrated marketing growth.
Andy Bond, with 20 years in digital health and marketing strategy, excels in creating high-impact customer experiences across therapeutic categories. A long-time omnichannel advocate, he leverages data, MarTech, and content for personalized engagement. "Stepping into this role is an exciting opportunity to shape integrated, data-driven experiences," said Bond. His expertise will enhance Imre’s ability to deliver personalized, impactful brand stories.
The Precision Experience Practice, led by Maryann Kuzel, unites media, customer experience, influencer, and analytics to create smarter, data-informed campaigns. "Lisa and Andy bring exceptional leadership and expertise," said Anna Kotis, President of Imre. "Their experience strengthens Imre’s ability to deliver unified, data-informed campaigns." Tools like the Imre Conversation Converter, powered by AI and GenAI, amplify performance and visibility in healthcare conversations.
Imre’s focus on operational excellence and innovation, as seen in the launch of the Precision Experience Practice in May 2025, is furthered by these hires. The practice integrates agile workflows and real-time insights to drive measurable results, positioning Imre as a top agency for healthcare brands.
These appointments solidify Imre’s leadership in delivering AI-powered, integrated marketing solutions, enhancing brand connections and outcomes in the healthcare sector.
Imre is a performance-driven creative agency that connects people to brands for life’s most important decisions. With roots 32 years deep in digital, social, and PR, Imre is a full-service agency-of-record with a strong focus on healthcare and wellness brands, serving both HCP and DTC markets with a team of seasoned launch experts.
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